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How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. Poor Adwords budget management can lead to missed performance targets. It can also frustrate the leaders who put you in charge of SEM in the first place. It can also frustrate the leaders who put you in charge of SEM in the first place.

SEM 40
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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Optimize your keyword bids.

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Government stuff, on AdWords. Door-busting CTRs, conversion rates as respectable as that lady always sitting in the front row at church, nice ROI. Two months down the road, the AdWords campaign was in trouble. Sure, the CTRs were decent, but the conversion rate was uglier than the business end of a sharpee.

SEM 100
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11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

SEM changes take effect in a matter of minutes. • How to Handle the AdWords Ad Rotation Changes by Search Engine Watch. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. ” Top 5 ways to use AdWords’ new Auction Insights tool by PPC Hero. Myth 6: Quality Score is All About CTR by PPC Hero.

PPC 100
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PPC Marketing Hacks: We made mistakes, so you won’t have to!

LeadSquared

What is the ideal conversion rate for Google Ads search campaigns in B2B marketing? The ideal conversion rate for B2B businesses is 9-10%, sometimes it can be more. To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. It is worth a shot! But, there is a catch.

PPC 52
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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. As a result, Twitter conversion rates (click to form submission) are usually much lower compared to LinkedIn.

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.”