Adwords, Conversion Rate, CTR, Marketo and SEM

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Adobe Experience Cloud Blog

JULY 23, 2009

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal.

CPC

CPC Cost Per Click B2B Thought Leadership Thought Leadership

The Big List of Content Marketing Acronyms

Brandpoint

JUNE 24, 2021

This number is different from customer acquisition cost (CAC) because CPA determines conversion for both new and returning customers. When measuring CPA, you only pay Google for every conversion rather than for every click. In AdWords, lower your CPA by increasing your Quality Score. CRO: Conversion Rate Optimization.

Paid Content

Paid Content Lead Ranking Top of Funnel CMS Development

B2B Marketing Zone

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

The Big List of Content Marketing Acronyms

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