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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Customers choose to consume influencers’ content. The reason the above works so well is that if a customer is being exposed to an influencer’s content, then they are familiar with them and follow them. So, they have consciously made a decision to consume that content which is half the battle won. they spend on AdWords.

PPC 235
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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). 18) Content.