PPC V Influencer Marketing; Clicks V Sales
Onalytica B2B
APRIL 27, 2017
Customers choose to consume influencers’ content. The reason the above works so well is that if a customer is being exposed to an influencer’s content, then they are familiar with them and follow them. So, they have consciously made a decision to consume that content which is half the battle won. they spend on AdWords.
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