KoMarketing Associates

APRIL 16, 2015

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

Adobe Experience Cloud Blog

SEPTEMBER 5, 2013

Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Marketo Integration. Why This Matters. Here are four examples of how this can work: Demographic scoring to qualify leads.

Adwords 48

Adwords Marketo Optimization Conversion 48

Content Standard

JULY 17, 2015

But just as the Bing Rewards program seemed initially far-fetched and somewhat desperate to pick up new users, the underdog advertising platform has released audience insights with the new website that are, to say the least, surprising. Regardless of the strength of Bing, anyone looking to use PPC search should start with AdWords.

Paid Search Agency 40

Paid Search Agency Ads Cost Per Click Adwords 40

KoMarketing Associates

DECEMBER 27, 2017

It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. Baidu PPC Versus Google AdWords: 8 Key Differences. This past year we decided to change that and released two new case studies on SEO-centric content marketing. KoMarketing’s Top 10 Posts of 2017. Final Thoughts.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. In late November Google released the entire Search Quality Rater’s Guidelines , following an analysis of a leaked copy by The SEM Post. Smart Goals For AdWords Advertisers.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

The Effective Marketer

AUGUST 14, 2009

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. United States License.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

ClearVoice

NOVEMBER 21, 2018

Yes, content marketing is stressful. Yes, content creation is demanding. Yes, keeping up on the latest content strategies is time-consuming. However, let us also not forget all of the wonderful content-related things we have to be thankful for this year. Don’t believe it? Don't believe it? ” Email.

Paid Content 53

Paid Content Content Marketing Copyright Paid Search Agency 53

Convince & Convert

JANUARY 25, 2016

For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). In fact, this tactic will work with content promotion, too. Let’s say you just released a new piece of content (a thorough new guide).

Adwords 107

Adwords ROAS PPC Landing Pages 107

KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development. Taking Everyday Life and Turning It Into Content.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Hubspot

MARCH 19, 2019

But Google actually has another advertising program that they released three years after Google Ads ’ inception. Ads (Formerly AdWords) vs. AdSense. Their content has to be engaging. Additionally, they can only place three content ads, three link ads, and two search boxes on each of their web pages. Read on to learn more.

Adsense 100

Adsense Cost Per Click Google Ads 100

BenchmarkONE

MARCH 12, 2020

It’s often easy to see how someone enters your site or finds your product, what content they download, or how often they open an email. It’s likely that you already use Google Analytics and possibly Google AdWords in your digital marketing plan. Within Analytics, Google released Google Attribution. Google Attribution.

Marketing Attribution 74

Marketing Attribution Small Business Marketing Marketing Automation Services Budget Programs 74

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

NuSpark Consulting

JANUARY 3, 2016

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Content Downloads per User: Measures user engagement with your content assets. Google Adwords Cost Per lead or sale (with agency mark-up). This works if you have Adwords and Analytics linked, as you should.

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

KoMarketing Associates

DECEMBER 9, 2013

CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. The Content Marketing Institute partnered with MarketingProfs to report on the findings of their B2B Content Marketing 2014 Benchmarks, Budgets, and Trends survey. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Eric Mower + Associates

DECEMBER 19, 2018

Travel marketers know that content is essential to any integrated marketing strategy. You need a strategy that aligns with all your travel brand’s objectives, with a solid plan and schedule for creating and distributing powerful content and an infrastructure to support it. Perform a content audit. Great packages?

Top of Funnel 84

Top of Funnel Marketing & Strategy Tips Budget Programs 84

NuSpark Consulting

MARCH 3, 2016

Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Online News Release. Promote your white paper using online press release distribution services. That’s because online releases are submitted to major search engines, industry journals and social networks.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Rev

SEPTEMBER 2, 2019

A lot of ad servers have been released since but, 24/7 Open AdStream, Advertising.com, Value Click, and Zedo, are just some of the noteworthy ad networks that came out before 2000. ”. In 2013, Google released their display ad network called AdSense. Y2K Fears & How They Changed Online Ad Buying. Programmatic Advertising Today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

NetLine

JULY 27, 2023

The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. With the rise of online video, social, and content marketing what was seen as a hindrance to a marketing career, having a strong background in media and storytelling, became an asset. Sibling rivalry is real!

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

KoMarketing Associates

FEBRUARY 24, 2015

To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. It’s clear this recommendation needs to be revisited for both direct optimization and future content marketing initiatives.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

FEBRUARY 2, 2015

Looking further into the future, the lines between advertising and organic content will become even more blurred, as social networks look to grow their value. Facebook differentiates itself from AdMob the same way it does with AdWords: by targeting the user’s personal data. Included in that list were Instagram and Pinterest.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

KoMarketing Associates

DECEMBER 6, 2016

It’s still pretty early in the adoption curve for LinkedIn ads, so how marketers use it is definitely maturing, but it’s not at the level of AdWords, for example. This is already underway — LinkedIn recently released their conversion tracking pixel, which allows marketers to track down-funnel. About Jordan Con.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

NetLine

DECEMBER 23, 2020

In the past few days, we released three new updates to our Portal — each designed to both enhance your Portal experience and offer greater control over your campaign’s performance. Prior to this release, gaining an understanding of how competitive your campaign may be compared to others vying for the same buyer has been a mystery.

SIC 52

SIC Forecasting Cost per Lead CPL 52

KoMarketing Associates

SEPTEMBER 9, 2014

For example, if a company has a ton of links from press release sites, you know they are distributing press releases and potentially working with a PR company. One of the toughest things for a site is identifying what type of content they should be creating. Schema Markup. Open Graph Tags. Analytics (Ex: Google, Omniture).

Research 120

Research SEO Press Tagging 120

Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. And they’re right. Promoted Tweets.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Adobe Experience Cloud Blog

OCTOBER 31, 2017

The two feeds are currently being tested in Sri Lanka, Bolivia, Serbia, Guatemala, and Cambodia in an effort to understand if people prefer to have separate places for personal and public content. ” “To me, this sounds like Facebook is inching closer to a Google Adwords approach—a bidding war between advertisers.

Transparency 134

Transparency Paid Content Paid Search Agency Ads 134

BenchmarkONE

AUGUST 18, 2021

Every other function and activity exists to keep these aspects content and thriving. It requires identifying who they are, what their pain points may be, and connecting them to content that addresses those issues via email drip campaigns. . Content Creation and Social Media. Press Releases. Email Sign-Ups.

Sales Qualified Leads 97

Sales Qualified Leads High Quality Lead Top of Funnel Sales Leads 97

Adobe Experience Cloud Blog

JANUARY 11, 2013

by Dayna Rothman You have worked hard to create some awesome content. To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

Convince & Convert

DECEMBER 14, 2015

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?

Planning 109

Planning Content Work Management Custom Publishing 109

KoMarketing Associates

DECEMBER 29, 2015

It is a testament to the hard work team members have put into the process in building engaging content and online communication throughout this past year. 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young. 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing by Ryan Young.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Webbiquity

SEPTEMBER 9, 2013

BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., WPO is about creating valuable, highly relevant content and then leveraging across multiple channels.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

KoMarketing Associates

DECEMBER 19, 2013

Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. What is Content?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

QuanticMind

AUGUST 22, 2018

According to Brandpoint’s State of Content Marketing for Financial Services report, reaching the right audience is the biggest challenge for financial services marketers, followed by generating traffic and keeping up with the competition: These challenges can all be addressed when you develop a targeted, comprehensive SEM strategy.

SEM 73

SEM Work Management Marketing Management Lead Ranking 73

Sharpspring

NOVEMBER 10, 2020

If your website is taking too long to load, they will most likely exit the page before ever seeing your content or engaging with you. Take advantage of pre-designed templates to get your content uploaded. The content that you choose to publish on your blog should always be valuable and insightful to your target audience.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

KEO Marketing

JUNE 24, 2016

Google has released version 3.0 2) Expand your social media efforts and content on local review sites. Google has also recently updated the local search results for their AdWords programs. The ads in the Local Finder results rely on AdWords location information (called an “extension”). of Google My Business.

Adwords 48

Adwords Paid Search Agency Mobile Marketing Marketing Management 48

Lead Liaison

MAY 16, 2017

Easy Content Creation with Blogging. You can also repurpose some content for your blog. Take an e-book that you’ve written and break it up into blog posts, or turn an interesting press release into a blog. This will make it easier for you to keep coming up with new content. In reality, it isn’t just effective.

Planning 52

Planning Marketing Plans Lead Liaison Marketing Automation Services 52

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. How can you identify the highest-value keywords for your content? Official Release by Webbee. Image credit: Small Business Ideas Blog. Other SEO Tools.

Keywords 100

Keywords SEO Research Resources 100