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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Recommended web pages to review include company informational pages, leadership bios, and organizational event, news, and press release sections, among others. The following AdWords tactics should be considered in an effort to improve brand presence and provide opportunities for further B2B lead generation efforts. Branded Paid Search.

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

Mobile click on website phone number (Phone-Press-Dial or PPD). Content Downloads per User: Measures user engagement with your content assets. Google Adwords Cost Per lead or sale (with agency mark-up). This works if you have Adwords and Analytics linked, as you should. Sample Calculations.

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12 Tips to Get Your Travel Content Strategy on Point

Eric Mower + Associates

Travel marketers know that content is essential to any integrated marketing strategy. You need a strategy that aligns with all your travel brand’s objectives, with a solid plan and schedule for creating and distributing powerful content and an infrastructure to support it. Perform a content audit. Great packages?

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SMX East 2014 Preview: Competitive Research for SEO

KoMarketing Associates

For example, if a company has a ton of links from press release sites, you know they are distributing press releases and potentially working with a PR company. By seeing how your competitors are driving links or obtaining press, you can start to form your own plan. Schema Markup. Open Graph Tags. Search “ Do I Need a Blog? ”

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. Promote your white paper using online press release distribution services. Make sure the release includes links to your website and other appropriate content. Here’s a list of paid and free press release sites.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”