Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. Mistake #1: Using ungated content in search promotion. Therefore, we should match where they are in the funnel by targeting them with middle-of-the-funnel content, such as ebooks and whitepapers -- gated content. adwords ppc paid media sem
How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
NOVEMBER 3, 2015
In fact, when done correctly, businesses generally make an average of $2 in revenue for every $1 they spend on AdWords, according to Google. “It’s It’s the content that matters, not the format or path to it. When ads equal good content or help people find it, they contribute to a well-rounded inbound marketing strategy,” explains HubSpot Co-Founder, Dharmesh Shah. are they?
How Google AdWords Works [Infographic]
SEPTEMBER 3, 2014
Optimizing your content for organic search is the best way to strengthen your presence on search engines and generate high quality traffic to your website. But that doesn''t mean pay-per-click (PPC) doesn''t have a place in an inbound marketing strategy. PPC can be a great complement to your organic search optimization efforts to help you maximize reach. PPC is one way to help.
5 Simple PPC Landing Page Changes that May Improve Your Quality Score
DECEMBER 12, 2014
As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Those factors are: • Providing relevant, useful and original content. A couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today.
10 Tips To Improve PPC Performance
OCTOBER 19, 2015
For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts. These 10 tips will help give your account a refresh: PPC Tip #1 – Evaluate Keyword Lists.
9 Strategies for Improving Lead Quality From B2B PPC Campaigns
JUNE 8, 2016
You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. Landing Pages: Customized landing page that has content only about that segment. link].
The Death of Pay Per Click Advertising (PPC)
MARCH 19, 2012
Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. It is sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.” The next step for PPC.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? 4 Ways to Leverage Adwords Search Query Reports by PPC Blog. ADVERTISEMENT.
What You Need to Know About Using Google AdWords Content Campaigns
AUGUST 13, 2013
If you’re new to Search Engine Marketing and/or using Pay-Per-Click ads, you may not be familiar with Google’s Content Search Network also known as the Google Display Network. Google’s Content Search Network allows you to expand your reach and get your ad in front of new audiences with targeted placement ads. What is Google’s Content Network? Have any tips to add to ours?
5 Key Considerations for Setting Up a Baidu PPC Account
MARCH 13, 2014
Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. Unfortunately, setting up a PPC Advertising initiative through Baidu isn’t as easy as it sounds, especially for those B2B marketers used to Google AdWords and Bing AdCenter; even though the functionality is quite similar, administration is considerably different.
The Most Important Changes to Google AdWords in 2013
DECEMBER 27, 2013
Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. Within one campaign, advertisers can deliver desktop and mobile ads in intelligent and relevant ways. Enhanced Campaigns caused quite a stir and sucked up most of the time and attention -- but it was just one of thousands of big AdWords updates in 2013! right?
Ways B2B PPC Advertisers Deal with Ad Blindness on Google AdWords
JUNE 27, 2013
AdWords Sitelinks. For those advertisers with large enough spend to maintain multiple ad positions in the top 2 or 3 sitelinks are crucial for maximizing space and they provide the added benefit of allowing you to provide related relevant links and other core competencies of your business. B2B Google AdWords Search Engine Advertising Maximize Real Estate. Image / Product Ads.
Google's Keyword Encryption Coming to PPC Data Near You
APRIL 9, 2014
They encrypted keyword data for organic search , but left AdWords keyword data untouched. According to sources at Search Engine Land and Gergich & Co , Google''s going to start encrypting AdWords keyword data -- though Google did not confirm these reports. Google AdWords reports should remain unaffected. These past six months, Google''s been a hypocrite. Bummed?
8 Times When You Shouldn't Feel Guilty About Using PPC
FEBRUARY 8, 2013
Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. So here are some of those instances in which a little PPC might do your business some good! Bidding on Your Own Branded Terms.
Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
SEPTEMBER 22, 2013
When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well. A negative keyword is a term that is used within a query that includes one of the keywords you are bidding on, but prevents your ad from showing because that “negative” keyword is not relevant to your product or service.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!”
How to Run a Last-Minute Holiday Campaign Using PPC
DECEMBER 13, 2012
What Is PPC? PPC, which stands for pay-per-click, is essentially paid advertising in search engines , displayed as the ads appearing in the top and right side of your search results. For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. How Can PPC Help Me Fast?
11 Expert PPC Guides, Tips and Techniques (and One Rant)
MAY 6, 2013
With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. But as Rebecca Lieb recently noted , “Search, email, blogging, digital PR, and even (brace yourself) advertising have, and will continue to have a place at the table as content marketing grows in importance.”.
5 Ways to Use Paid Search & SEO Together
MARCH 17, 2015
Use your Adwords tools to determine if the traffic volume is worth the cost. Odds are, those keywords are very relevant to your business and may have a good chance at converting organically as well. Start creating content around those keywords to increase your ranking in SERPs. Get Content Ideas. For SEO purposes, content really is king. Before developing content around certain keywords, topics, etc., SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Keyword Research/Expansion. Leverage Compelling Copy.
Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?
AUGUST 28, 2013
Recently, Google announced a change in the way Quality Score would be reported within AdWords. The change, which they’re reportedly doing for more transparency, is supposed to tie your reported Quality Score -- the figure between 1 and 10 that you see in AdWords -- more closely with your actual Quality Score -- the figure that gets calculated each time you enter the ad auction.
How to Design Content Remarketing Campaigns That Actually Work
OCTOBER 9, 2014
You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. The High Clickthrough Rate Game for Content Remarketing. About Ad Fatigue.
8 Steps to Open a Baidu PPC Account
JANUARY 12, 2017
Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Site loading experience can influence Baidu website verification as well as the results of PPC campaigns. Submit Supporting Documents.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
Make content a part of every campaign planning discussion. The right offer is central to the success of any demand gen program, so make offers and content a core element of your planning (and budgeting) process. Besides, good content will fuel demand gen success much more quickly than clever creative. Improve segmentation to increase relevancy and email performance.
The Complete Display Ads Overview For B2B Marketers
NOVEMBER 11, 2015
To answer this question we’ll rely on Johnathan Dane , CEO and founder of PPC agency, KlientBoost. It’s another layer for testing and identifying the most relevant audience for your brand. At the most basic level are marketers who use only Google AdWords to measure performance. AdWords Only Tactic. The dual-tool approach uses marketing automation and AdWords.
How to Write a Winning Pay Per Click Ad
OCTOBER 9, 2013
In paid search, no matter how well an account is structured or how aggressively you bid on keywords, it still may not be enough to get that click if you aren’t writing engaging and relevant ad copy. In this post we highlight essentials for writing a winning pay per click (PPC) ad. Create Relevant and Consistent Landing Pages. Differentiate from Competitors. Test Your Ads.
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
Contextual Targeting : Selecting audiences based on the type of content being displayed on a particular webpage. In-Stream Video Ads : Video ads played before, during or after the video content the publisher is delivering to the consumer. Interstitial Ads : Ads that appear between two different content pages, served when a website visitor navigates from one page on a website to another. In digital advertising a lead is someone who has given you their contact information, often by signing up for a newsletter or filling out a form to download an eBook or other gated content.
8 Steps to Open a Baidu PPC Account
JANUARY 12, 2017
Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. In light of those changes, this post includes a breakdown of the complete procedure, as well as a list of required documents, to open a Baidu PPC account.
5 Smart Reasons to Create Content Outside Your Niche
AUGUST 10, 2016
5 Smart Reasons to Create Content Outside Your Niche. A smart content promotion strategy changed all that. I was writing for major industry publications like Search Engine Land, Moz, Search Engine Watch, and Search Engine Journal about PPC, display advertising, social media marketing and advertising, and SEO. You need to think about the tone and style of your content.
Content Retargeting: A Marketer's Guide to Getting Started
DECEMBER 12, 2013
As online marketing methods converge and we find new and creative ways to stay connected with our audience, retargeting is something every content marketer should do. This is a great chance to get back in front of people who have already expressed an interest in your content, with messaging that reflects this familiarity with your brand. Very low conversion rate ( under 2% ).
How to Identify Long-Tail Keywords to Fuel Your PPC Strategy
MARCH 15, 2012
For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. These terms usually have low search volume and low cost-per-clicks (CPCs), yet they are often overlooked by many PPC marketers. You’ll rarely come across a situation where targeting the long tail is an irrelevant or insignificant component of a PPC strategy.
10 Things You Should Know as a Paid Search Newbie
JANUARY 26, 2016
The first time logging into the Google AdWords can be overwhelming. While all of the functions of AdWords may seem hard to conquer, have no fear. Google AdWords is easily manageable after learning just a few tips and tricks. Once you understand the basics, you can be on your way to becoming an AdWords fundamentals pro and making adjustments to your account. Keywords.
Content and Pay Per Click – Using them Together for Success
MARCH 11, 2014
With the rise of social media and Google’s search algorithm favoring new and unique content, there’s been a lot of buzz these days around producing content. All this great content provides businesses with a unique opportunity to gain new customers. If your business isn’t currently producing content for your prospects and customers, you should definitely start now. Writing and producing content that speaks to your target audience is a fantastic way to get your name out there and build trust with potential customers. Sign up for the free VR Buzz. ©
4 Content Strategies for B2B Corporate Blogging
APRIL 4, 2011
I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. Are you a Search Engine Watch Member? |
Landing Page Boot Camp: 19 Best Practices to Follow
OCTOBER 22, 2015
Is the content relevant to their needs and demographics? Be relevant. Be sure that all of the content on the page is relevant to your target. There is a time and place to integrate alternate colors (like when A/B testing two variations), but the overall look and feel of the content and design should support the rest of your marketing and company branding.
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
It’s a way to ensure the advertiser is running relevant ads targeting people who have a seeming interest in their products or services. Contextual Targeting : Selecting audiences based on the type of content being displayed on a particular webpage. In-Stream Video Ads : Video ads played before, during or after the video content the publisher is delivering to the consumer.
3 Tips for Hospitals To Fuel Content Marketing with SEM Data
JUNE 23, 2014
As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Fathom has certainly seen great results with structured campaigns promoting specific service lines that send users to relevant landing pages with prominent calls-to-action. Writing engaging and compelling content that your audience wants (AKA, content marketing).
A Lead Generation Plan Begins With Content Marketing Strategy
JULY 15, 2011
Phase One: Content Assessment. Additionally, our content approach covers three main goals: Increased website traffic. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. This goal is managed by putting together a content map, along with a marketing automation platform, in an effort to drive static, old leads to sales-readiness, by providing those leads with additional valuable content. A determination on how your content can stand out.