KoMarketing Associates

DECEMBER 21, 2017

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. We asked team members to highlight content pieces that provided value to their day-to-day responsibilities, offered inspiration, or added to their professional development. Taking Everyday Life and Turning It Into Content.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Biznology

MARCH 20, 2018

In my opinion, it is virtually impossible to resource enough time, talent and treasure to engage meaningfully with enough people, enough influencers, enough bloggers, to result in the sort of impact required to move the needle with any level of immediacy or timeliness.” ” Be a big fish in the blogger outreach pond.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

NuSpark Consulting

AUGUST 26, 2011

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Here’s a list of major SEO tasks that affect content: Keyword research.

SEO 100

SEO Content Marketing Lead Scoring Lead Ranking 100

KoMarketing Associates

NOVEMBER 19, 2013

In other words, why should B2B marketers use a retargeting solution other than Google AdWords? In my opinion there are three critical factors B2B marketers need to evaluate when choosing a remarketing vendor. While there are many remarketing/retargeting services, we often get asked how to choose one over another. Conclusion.

Work Management 120

Work Management Marketing Management Adwords B2B 120

seo.co

FEBRUARY 15, 2022

There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. An unbeatable platform for making opinions known, both by the blogger and his audience. Useful for optimizing content for search. Preparing Your Blog’s Content.

Paid Content 117

Paid Content Traffic RSS Blogger 117

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Atomic Reach

MARCH 18, 2019

Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. He is an expert in AdWords, social advertising, and Bing Ads. Pamela Parker Caird – Content Manager at Third Door Media & Author at Marketing Land. He also partners with SalesX in helping companies grow with the help of AdWords.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Golden Spiral

JANUARY 25, 2017

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. Is Google Adwords still a viable channel for them? There is no magic bullet.

SEM 59

SEM Paid Search Agency Adwords Companies 59

Buzz Marketing for Technology

JUNE 17, 2015

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

KoMarketing Associates

DECEMBER 19, 2013

Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed. March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. What is Content?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Content Marketing Institute

JANUARY 8, 2019

Here are seven tried-and-true types of visuals, often used for product-focused marketing, to help your content-focused landing page convert. But content offerings usually are digital products. To create a sense of what your visitors will receive, show your digital content inside physical items (like a smartphone or other device).

Landing Pages 107

Landing Pages Tactics Conversion Storytelling 107

Adobe Experience Cloud Blog

APRIL 3, 2018

It all started with AdWords ads , occupying the sweetest spot of the search results page. Sometimes your Google query requires an expert opinion or a more in-depth explanation rather than just showing an actor or a list of books. Remember that Google rewards quality content and not keyword stuffing.

Google 134

Google Wikipedia Keywords CTR 134

QuanticMind

AUGUST 22, 2018

According to Brandpoint’s State of Content Marketing for Financial Services report, reaching the right audience is the biggest challenge for financial services marketers, followed by generating traffic and keeping up with the competition: These challenges can all be addressed when you develop a targeted, comprehensive SEM strategy.

SEM 73

SEM Work Management Marketing Management Lead Scoring 73

Directive Agency

APRIL 2, 2019

You need content that meets your prospected audience right where they are. If you’re a publicly-traded company, a large, midmarket player, or an established small business, have people talk about you, and have good content. There’s nothing worse, in my opinion than underpaying an agency. SEO with PPC > SEO vs PPC.

PPC 68

PPC Paid Search Agency SEO Video Marketing 68

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. If you cannot afford Facebook Ads any longer, you are unlikely to find an alternative in the traditional Adwords Search program. However, Google offers a another option – Adwords Display Ads.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

LeadSquared

FEBRUARY 4, 2021

(Disclaimer: This article is an individual viewpoint and does not necessarily represent opinions of LeadSquared.). Testing Google Ads for keywords for which we haven’t produced any content yet. Rand Fishkin on “ How Google Adwords (PPC) Does and Doesn’t Affect Organic Results.” The post It’s True.

Organization 52

Organization Google Ads SERP 52

Convince & Convert

JANUARY 14, 2016

Mike McGrail joins the Content Pros today all the way from Edinburgh, Scotland. The educational system includes required reading on everything from marketing psychology to content to social, one-on-one discussion sessions, and weekly team member-led group discussions on various current events. How to resist content shock.

Paid Search Agency 95

Paid Search Agency Companies Adwords Twitter 95

Stevens & Tate

NOVEMBER 11, 2019

Paid marketing (such as through the use of Google AdWords or Facebook Ads ) can be effective, but there’s only so much you can do with it, as it’s more short-term oriented. Create evergreen content. Evergreen content is content that will never grow out of date. Use hashtags. Use local SEO.

Organization 45

Organization Marketing & Strategy Adwords Social Media 45

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? Table of Contents: What is Geotargeting? How to Create Personalized Content with Geotargeting. How to Create Personalized Content with Geotargeting. Show international customers content in their preferred language.

Conversion 113

Conversion Click Rate Tagging Display 113

Unbounce

APRIL 4, 2019

The digital marketing world can be noisy, after all, and everyone has an opinion. Google Ads (formerly AdWords). Facebook relies heavily on visuals and content messaging. If your business is in the B2B space rather than B2C, LinkedIn should be your first spot for posting content and paid advertising. LinkedIn Ads.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Envy

OCTOBER 29, 2019

A One of a Kind Content Platform. Reddit, founded in 2005, is an American social news aggregation, web content rating, and discussion website, billing itself as "the front page of the internet". They stop it from descending into a chaos of spam and clickbait, and turn it into a collection of genuine market opinions.

B2B Marketing 90

B2B Marketing Paid Search Agency Planning B2B 90

Stevens & Tate

NOVEMBER 11, 2019

Paid marketing (such as through the use of Google AdWords or Facebook Ads ) can be effective, but there’s only so much you can do with it, as it’s more short-term oriented. Create evergreen content. Evergreen content is content that will never grow out of date. Use hashtags. Use local SEO.

Organization 40

Organization Marketing & Strategy Adwords Social Media 40

The Effective Marketer

NOVEMBER 6, 2009

In recent emails they have started using this as proof that “(…) the market should take note that the defense on which Gartner prevailed was its argument that its reports contain ‘pure opinions,’ namely, opinions which are not based on objective facts&#. No hard facts. They said it themselves!

Gartner 100

Gartner Planning Work Management Marketing Management 100

Valasys

MAY 6, 2021

Social media marketing is a very popular form of content marketing & more and more people take to social media to find information, voice opinions, and connect with each other. Content Marketing. This type of marketing requires an expert hand to put together and execute a full multi-platform content plan. Podcasting.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

LeadSquared

OCTOBER 24, 2013

Provide unique & informational content in your website and blog. Google likes fresh content. Do not stuff your content with keywords in an attempt to better your SEO. Do not stuff your content with keywords in an attempt to better your SEO. The headline and your body content should match. keep it contextual.

FAQ 52

FAQ DMCA Webinar Metrics SEO 52

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Contently

JANUARY 26, 2017

These pull content from external sites deemed authoritative enough by the algorithm. These snippets are embedded at the top of the page, which is precedent for bringing more focus to credible content. In the case of casting doubts on a documented genocide, what purpose does a forced “neutrality” serve?

Google 60

Google Paid Search Agency SERP Adwords 60

LeadSloth

JUNE 23, 2009

But Inbound Marketing focuses primarily on organic search, not pay-per-click (like AdWords). I’ve personally often used Google AdWords to drive traffic to websites: it’s instantanious and you can fine-tune campaigns to target a specific audience. But it can quickly get expensive. Inbound Marketing is more than just SEO.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Social Search could it be a Google Killer?

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Directive Agency

JULY 29, 2018

You need great content. There’s nothing worse, in my opinion than underpaying an agency because now you don’t know if AdWords doesn’t work or if you just hired the wrong vendor. In my opinion, if you’re in-house, you want to hire the best agency you can. Furthermore, you need exceptional design.

PPC 49

PPC SEO Paid Search Agency Video Marketing 49

Content Standard

JULY 13, 2015

Our idea generation machine is a team of talented content strategists, editorial managers, and associate editors researching industries, listening to social trends, and analyzing search demand. First, assemble your content marketing team. At a minimum, your content marketing team needs these three basic tools. Select Your Tools.

Work Management 40

Work Management Generation Ad Building Marketing Management 40

Moz

JUNE 23, 2020

Or strong opinion? Learn how a personal brand combines with content to drive big wins in SEO. Shannon McGuirk, Head of PR & Content, Aira. Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Creating content is easy.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Biznology

JANUARY 28, 2014

It all comes down to revenue generation: AdWords, ad networks, and back-office partnerships and deals with other ad networks and revenue-generating schemes. It’s my opinion that Google’s getting quite a lot of pushback from the push towards Real Names, from Authorship, and from “Glout” ratings.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

The Point

JANUARY 13, 2017

One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. Actually, I know why it is.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

Moz

JUNE 23, 2020

Or strong opinion? Learn how a personal brand combines with content to drive big wins in SEO. Shannon McGuirk, Head of PR & Content, Aira. Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. Creating content is easy.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74