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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Search-only or search plus content sites—running a campaign across both search engines and partner content sites requires a higher budget than a campaign focused on search alone.

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8 Best Practices for Using Google AdWords

SugarCRM

Among the many inbound marketing tactics, one of the most valuable is search engine marketing (SEM). When it comes to search engine marketing, there’s a lot that you can do organically, which is where a strong SEO strategy comes into play. Using Google AdWords for SEM. 4 Tips for Developing Your AdWords Strategy.

Adwords 50
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8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

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Increase Click Throughs with Compelling Meta Descriptions

ClearVoice

Meta descriptions are one of the most important aspects of search engine optimization for your web content. Meta descriptions are the brief text snippets that appear below a page’s title in the search engine results pages. Web visitors can’t see the meta tags — but search engines can.

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How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

Think of it as a smaller sitemap that’s displayed on the search engine results page. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for.

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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses.

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

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