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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Throughout the games in Rio, Origami Logic tracks marketing activities by both Olympic sponsors and non-sponsors, and highlights results on a campaign microsite developed by Spear. We wanted the microsite to be as dynamic and engaging as possible,” commented Steve Reinhardt, Spear’s Web Development Manager.

Microsite 100
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SEO and Content Marketing Work Together

NuSpark Consulting

Promotional ads Get content now Landing page/microsite Immediate leads. SEO Learn about Us Website Find us first, let content persuade to become leads. Here’s a list of major SEO tasks that affect content: Keyword research.

SEO 100
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NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. The system then sends them personalized emails offering contents related to their behaviors.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Leads are now email addresses, conversation is written dialog and content, and the phone is saved until later in the sales process. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. It’s that simple.

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Is “social media campaign” an oxymoron?

Chris Koch

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. Then HP did something cool.

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Is “social media campaign” an oxymoron?

Chris Koch

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” I’m a content guy and I think thought leadership is the best way to build nurturing relationships with contacts in B2B marketing. Facebook is the fun social network. Then HP did something cool.

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Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. They don't seem to have any Google AdWords that are specific to this campaign. Bob is one of those crazy co-workers that has a few screws loose. You can thank me later Kraft).