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Facebook’s Relevancy Score: What You Need to Know

Adobe Experience Cloud Blog

One particularly important statistic to note is the relevance score. In this blog, paid search specialists Hallam Internet discuss what a Facebook relevance score is, how it works, and how you can improve yours. What is a Facebook Relevancy Score? How Do Facebook Relevancy Scores Work? Continue to refine your ad.

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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #4: Customize Ads with Real-Time Updates.

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The Future of Audience Selection: Where AI Can Take Your Campaigns

Adobe Experience Cloud Blog

It’s left many marketers unable to overcome lackluster campaign results and wondering how best to maximize the success of each campaign they run.To better engage individuals with relevant content and personalized interactions , we also need to evolve how we select who receives our outreach in the first place.

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The Paid Marketing Metrics You Must Measure

Adobe Experience Cloud Blog

Quality Score (AdWords): This is used by Google to measure the relevance of your ads to the keywords you’re targeting. Factors include CTR, landing page quality and relevance of the keyword to the ad and search query. Relevancy Score (Facebook Ads): A score from 1 to 10 that measures how relevant an ad is to its target audience.

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How to do Lead Nurturing Right

Webbiquity

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

The top 3 most effective marketing channels as reported by respondents were social media, organic search and content marketing. Optimization of search engines is a broad topic and there are several things that you need to optimize and work on like keyword research, website optimization, and content optimization. Video marketing.

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Incorporating Mobile Ad Tech into Your Marketing Strategy

Adobe Experience Cloud Blog

Author: Frank Passantino Ad Tech (paid media) has been around for quite some time—with advertising on social networks and popular ad platforms like Google AdWords—but it has historically been seen, and treated, as its own category. Using the example above, let’s assume Marketo has already set up a nurture track for Web Personalization.