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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential.

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B2B Social Media Strategy - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Top 10 Lessons Small Businesses Can Takeaway from Smart Content Marketers - Content Marketing Today , October 23, 2009. Best of 2009 (So Far): AdWords Tips and Tactics, Part 1 - WebMarketCentral , October 7, 2009. Who cares what you’re selling, what are customers buying - Market2Lead , October 21, 2009.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

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Marketing Automation Trends for 2010

LeadSloth

Creation of buyer-centric content. Kevin Joyce , CMO, Market2Lead. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Genius.com’s Barbra Gago ( @barbragago ) recently published a great slideshare to help marketers learn how to create great content. Integration of Social Media, Inbound Marketing and Marketing Automation.