Circle Studio

NOVEMBER 8, 2018

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. The Current MarTech Landscape (And What’s Relevant for A/E/C Firms). While there are thousands of tools available, not all of them are relevant for A/E/C marketers.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. The Google advantage is speed and relevance. Still, intent data can help you figure out areas of interest so that you can be more relevant in future interactions. First, what is intent data?

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40