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Quick Wins: Choosing Your Keywords

Ledger Bennett

Many media channels use keyword targeting or something very close. Google AdWords. When creating a paid search campaign (Google AdWords or Bing Ads) make your keywords as relevant as possible while aligning with your audience. Website Content Keywords. Keyword Targeting. Other blogs that may interest you.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Today there are so many different PPC targeting options available within Adwords and beyond it. If your main goal is brand awareness, then social media and display ads are ideal for your strategy. Here’s an overview of how to target your audience with AdWords PPC and social media. AdWords audience targeting.

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The Ultimate Guide to PPC

Hubspot

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). You can set a CPC for each ad group that you create.

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Growing your business in a world without Google

Biznology

But "everyone" also uses email, social media and mobile phones, too. Loads of keyword-rich content will help you rank in the search engines—and possibly avoid the nightmare scenario I outlined above—while valuable news and information can help your customers learn more about your business. Explore additional media.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Geographic reporting – This tool was launched this year, and tracks, down to the ZIP code level, and tracks who is driving the most clicks. Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. Mapping – The same technology that powers Maps/Earth/Streetview.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . 8: Customer Acquisition Cost (CAC). . Orbit Media | Co-founder and CMO. . .

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Remember, keyword usage in ad copy and landing page content creates a significant impact, and this is where the success of your pay-per-click campaign lies. A PPC expert will seamlessly blend the chosen keywords into the ad copy to make them more engaging and click-worthy.

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