WebMarketCentral

SEPTEMBER 8, 2009

If you positively must rank highly for a specific search phrase TODAY, buy it on AdWords. Better to have someone versed in content development and link building than someone who's spent too much time at self esteem-building seminars. Instant results. SEO is a longer-term investment.

Consulting 20

Consulting SEO Adwords Tagging 20

WebMarketCentral

JUNE 25, 2008

Best of 2007: Website Design , February 4, 2008—links to some of the best articles and blog posts from 2007 on website design considerations to consider from the outset, such as intuitive navigation, relevant visitor-focused content, and SEO. tags: best blog posts on social media marketing, Web 2.0,

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

AUGUST 14, 2008

The AdWords Content Network - Better Than Ever by PPC Discussions Reflecting the experience of many search marketers, blogger Jeremy Mayes gives 10 reasons why the Google content network no longer sucks for advertisers. This post walks readers through the conversion tracking process on AdWords, Yahoo!

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

OCTOBER 9, 2007

To optimize the results of a Google AdWords, Yahoo! From my own experience, here are a few basic practices to help maximize conversion rates (which average 3% according to Dan's article) and minimize your cost per conversion: Keep content short. Provide a clear call to action.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

OCTOBER 1, 2008

Not content merely to let AdWords users bash each other over the head in bidding wars, Google continues to introduce "innovations" that can seem to be more about improving its own results than those of its advertisers. which will come into play for your Adwords listings in the near future.by

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

NOVEMBER 16, 2009

6 cures for common SEO mistakes by iMedia Connection Brian Easter runs down six common SEO mistakes—such as ugly URLs, duplicate content, and a disconnect between SEO and PR—and explains how to correct or avoid them. The Answer To All Your SEO Questions!

SEO 20

SEO Forrester Best Practices Adwords 20

WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products.

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

DECEMBER 31, 2009

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

DECEMBER 17, 2009

Among his conclusions: more content helps. He closes with advice on where to begin, and the missions of an SEO including a clear understanding of goals up front and collaborating with developers and writers to optimize content. It's very difficult for small websites to outrank large ones, particularly for highly competitive phrases.

SEO 20

SEO Marketing Analytics Tools Best Practices PageRank 20

WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

SEPTEMBER 3, 2009

Take advantage of new tools to raise your own profile by commenting on existing content? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

JULY 6, 2009

In this post, Brandon Falls briefly explains the purpose and content of the guide. Among the myths flayed here: duplicate content isn't that big of a deal, although webmasters should "make it easy for us (Google) to find the preferred version;" XML sitemaps harm your rankings (quite the opposite!);

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

SEPTEMBER 10, 2009

Content Marketing: How do you write to entertain readers? I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there."

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

SEPTEMBER 22, 2009

While his focus is on television commercials (b2c), the tactics he outlines work equally well for video content produced by b2b enterprises. Take Advantage of.TV Domains for SEO and Reputation Management by Search Engine Journal Loren Baker describes how to use a.tv domain to enhance your company's web presence.

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

JANUARY 30, 2009

Is there SEM life beyond AdWords (and if so, where?)? 7 Tips to Save Money on Pay-Per-Click Campaign by Saad Kamal Great advice on how to set up an AdWords program that produces positive ROI, though written more for newbies than seasoned pros. How do you write a killer search ad?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

APRIL 20, 2009

12 PPC landing page tips by Econsultancy Graham Charlton presents a helpful set of tips for improving landing page conversions such as writing relevant, scannable content; giving visitors enough information to make a purchase/registration decision; and limiting navigation options.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

AUGUST 17, 2009

These include duplicate content, lack of keyword research, ignoring link building, and.read her post ! by Search Engine Watch The insightful Carrie Hill writes that "In doing a wide variety research into what is and isn't working for a small business Web site, I find the most frequent issues fall within the following six categories."

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

AUGUST 4, 2009

Unlike most white papers, this guide is very light on marketing (selected pages have sidebars headed "How Marketo Does It" rather than embedding marketing copy in the content—a nice touch). Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

JANUARY 29, 2007

Although Google AdWords and Yahoo! Burst Media Ad networks with thousands of content sites that enables advertisers to target audiences based on content, behavior, demographics, geography, and time of day. Strictly B2C. Now owned by AOL. Primarily B2C, but can provide brand exposure for broad-market B2B advertisers as well.

Advertising Agencies 20

Advertising Agencies Advertisements Advertising Marketing Management 20

WebMarketCentral

JULY 30, 2009

Consider, for example, a tactic viewed by many marketers as extremely measurable: Google AdWords. Your company doesn't produce any thought-leadership content. Every company possesses thought leadership content or subject matter expertise, even if it is only locked up in the heads of employees. Simple, right? Balderdash.

Social Media 20

Social Media Paid Content ROI Media 20

WebMarketCentral

MAY 18, 2009

How can you create effective online video content on a budget? In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MARCH 3, 2008

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them?

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

MAY 4, 2009

In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." SEO social media interactive PR? SEO social media interactive PR? tags: PR 2.0 SEO social media interactive PR? SEO social media interactive PR? SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

NOVEMBER 15, 2007

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find? Finally, keep in mind that quality content is king.

SEO 20

SEO RFP Advertising Agencies Adwords 20

WebMarketCentral

JUNE 17, 2006

This is a free service that allows you to contact the Webmasters at other sites with content similar to yours and exchange links. It avoids the problems of automated linking solutions that don't generated links from relevant sites and (mostly) avoids spam by providing your site information only to those with related content.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

DECEMBER 28, 2009

What’s a Retweet?

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

MAY 11, 2009

The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

MARCH 5, 2008

The Five Biggest White Paper Mistakes by The Content Factor Paul McKeon details the most common mistakes made in authoring white papers, including overselling, poor formatting and lack of illustrations. That's every 14.4 Interesting concept. A short but useful reminder, particularly for B2B technology marketers.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

OCTOBER 19, 2009

by HuoMah SEO Blog In this long guest post, Ben McKay starts off with the contention that "with market research, planning, implementation, creative flare, and an ongoing feedback loop of course, you can do just that –(SEO to draw the right kind of traffic) the same way you attempt to carry-out more traditional marketing campaigns."

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

FEBRUARY 27, 2008

TopNetPix Billed as " an aggregator of the best sites, the best content and the best search results on the Web," TopNetPix brings together an extraordinary amount of news, blog and shopping content and enables you to create your own customized portal containing the web parts you find most interesting and useful. The Marketing 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

APRIL 14, 2009

This can help identify and eliminate issues with crawling, duplicate content and other factors.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

OCTOBER 13, 2008

Using PPC for Conquesting Your Competitor's Brand Keywords by Search Marketing Sage As Tad Miller explains, "'Conquesting,' as used in the Advertising Industry, is a means to deploy an advertisement for one's products or services adjacent to editorial content relating to the competitor or the competitors' products.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

JULY 14, 2008

Optimize Ads for Content and Search MarketingSherpa recommends setting up completely separate accounts for search and content network ads. On the content network, people are doing other things, such as reading articles, so ad copy has to be punchier and more action-oriented to get someone to click away from the page they are reading.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JULY 22, 2008

On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. If they are running an AdWords campaign, Google knows which keywords the company thinks are important and how highly the company values each term (through its bids) as well as which keywords are really effective.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

JANUARY 28, 2009

In comparison to something like Google AdWords, depending on campaign efficiency, FYIndOut's cost per lead runs 30%-100% higher, but—the leads should theoretically be more qualified, and vendors pay only for accepted leads. Paid membership runs $99 per month plus $100 per accepted lead.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

FEBRUARY 4, 2008

Intuitive navigation, relevant visitor-focused content, and SEO all need to be built-in to your site from the outset. Landing pages are important of course, but not every SEM visitor will convert immediately—some will want to check out your site to learn more about your company, products and/or services first.

Design 20

Design Marketing Websites SEM Best Practices 20