The Point

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An Accident of Timing: The Case for Always On Marketing

The Point

Cue the advent of search marketing and Google AdWords.). Think Google AdWords, paid social advertising on LinkedIn and Facebook, Content Syndication , account-targeted display ads. Well now the pendulum has swung yet again, and the same experts are all waving the flag of outbound marketing. Be aggressive!

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Blogging – Few companies want blog posts to be overtly promotional, but there are still ways to leverage blog content to drive show traffic. Signatures can be an extremely effective (and free!)

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Almost all ad-serving platforms (Twitter, Facebook, Google AdWords) run their auctions based on estimated yield to their network, not simply on bid level. Its top 25 US-based search advertisers alone spent more than $1.3 Billion with Google in 2013.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

Those factors are: • Providing relevant, useful and original content. You can determine whether or not a particular landing page needs help by going to the Keywords tab in your AdWords campaign and placing the cursor over the speech bubble next to the status of any keyword. Promoting transparency and trustworthiness.

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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. The site looks great on mobile devices also, which was a real priority for us.”.

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B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

To date, in order to reach specific markets or corporate demographics through online display, B2B marketers have needed to rely primarily on targeting by content – placing ads either on sites of an editorial focus likely to be read by their target audience, or using contextual models where ads appear adjacent to related content.

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An Email is Not a Campaign: the Case for Integrated Marketing

The Point

Add the offer to the ad rotation in your Google AdWords campaign. Promote the report via content syndication. The landing page that you develop for the email can be the same landing page you use for AdWords, the banner ad, and the LinkedIn ads (with different tracking codes, obviously.) You’re not reinventing the wheel here.

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