Digital B2B Marketing

OCTOBER 15, 2013

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Marketers are slaving over content today, but almost no one sees that content. Start incorporating content into your advertising. And they’re right. So what else can you do?

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

DECEMBER 3, 2013

But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective. It required both design and layout testing as well as content testing. For years paid search has been one of the most cost-effective media channels for B2B lead generation.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

JUNE 5, 2012

Your opinion of creative, media or content is a distraction. Search Testing: Google Adwords (campaign experiments are particularly useful for testing) Banner Creative Testing: Flite (simple creative testing and dynamic creative) Email Testing: Even a free MailChimp account supports A/B testing and every commercial ESP supports testing.

Opinions 100

Opinions Adwords Paid Search Agency Banners 100