The right question sounds more like “What information can I provide to potential customers that is valuable to them as they are making purchasing decisions?” Respondents also indicated that they avoid direct contact with vendors over social media. This makes sense, because the messages that typically resonate better are objectively credible information versus a sales pitch. Use tools like the Google Adwords Keyword Research tool to see what search terms people are entering, then build helpful content for them to find. Content should help, not sell. MORE >>

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Conversion Form - A form through which you collect information about your site visitor. Collecting contact information helps you follow up with these leads. Google AdWords is the classic example of this. Referrer String - A piece of information sent by a user’s browser when they navigate from page to page on the web. It includes information on where they came from previously, which helps webmasters understand how users are finding their website. MORE >>

This episode will publish on November 17th at noon ET on YouTube and www.madmarketing.tv. Hosting this show may be the best marketing campaign on Earth as I interview top marketing experts to deliver actionable information. You can spend money on Google Adwords – I’m on TV every week, bringing top marketing experts to prospective clients of Find New Customers. Contact Find New Customers by calling (516) 495-9350 or by emailing sales at findnewcustomers.com. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute. MORE >>

With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information. While standalone images from Flickr or individual videos on YouTube can certainly find an audience, a blog post can deliver that content to a much broader audience. Back at the turn of the century, blogging was in a nascent state. Of course not. MORE >>

It’s nearly as difficult to engage prospects that actually request information. Many software companies contact us via our website, and then go silent for months. The software vendors that are our customers report that buyers are increasingly hard to reach, even when the buyer requests information from the vendor (A humorous note: these are often the same vendors that didn’t return our calls when we were first recruiting them). However, in the end, sales reps served as the primary source of information. Information is power. Enjoy! It’s not just cold calling. MORE >>