Your corporate website needs to become a trap
FEBRUARY 5, 2013
Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. When I talk about trapping your prospects, what I mean is offering them a compelling method for keeping in touch that’s stickier than a contact form or a hyperlinked email address. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. million business-oriented queries on YouTube every week. Social Media Facts and Stats.
10 Tips To Improve PPC Performance
OCTOBER 19, 2015
For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. In addition to improving CTR, ad extensions give searchers additional information and other ways to interact with your brand. Advertising in radio, TV, or other digital areas like YouTube or display will generate brand awareness and assist in conversions later on.
Ultimate List of 22 Account-Based Marketing Tactics
MARCH 29, 2016
Adwords Customer Match advertising. Google AdWords relies on email addresses to create custom lists. When an individual from a target company is signed into their Google account, AdWords will serve them search ads, gmail ads, and/or youtube ads, resulting in hyper-targeted ad touches. 9. Send creative (and helpful) emails to your ABM contacts.
6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
FEBRUARY 24, 2015
Those tactics in summary: YouTube Integration. To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Visualizations – support technical information with graphics, outlines, and other simple visualizations to aid in usability.
How to Generate New Keyword Ideas
NOVEMBER 3, 2015
What that means for marketers is how someone searches on Google may not be the same way they search on YouTube or even Google mobile. What I like about this tool is it gives you suggested search queries for Google, Bing, YouTube, and even App Store searches. It shows you what information people can’t find on your site that they actually want and think is important.
List with a Twist: 50 Creative Tips for Gathering Customer Emails
DECEMBER 23, 2015
“It gives you the opportunity to contact your prospects at any point in the future with any kind of messaging you want — and you’re not bound by search engine rankings or social media algorithms,” notes Jayson DeMers in Forbes. Buying lists from another vendor is a bad idea, since emailing anonymous contacts can come across as invasive and often results in complaints, bounced addresses and unsubscribes. 11) Retrieve bounced-back emails, sending postcards asking contacts to sign up again. 32) Offer a free e-book or informational guide for signing up.
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
778 contacts were engaged with a 70% open rate (vs. OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. million. million. million. million.
iCharts Applies Marketing Automation to Smart Strategy to Deliver Record Opportunities
MARCH 8, 2016
For most of the forms we have first name, last name, and email address, unless you’re bottom of the funnel, where we ask you for more information including your company name and so on. Once the SDRs establish contact, if they’re able to book a meeting, that’s when we convert the leads to an opportunity. This conversation has been edited for brevity. TED: Yes.
The Remarkable, Amazing, Must-Read Story of Marketing Made Simple TV!!
AUGUST 2, 2013
Roll content (information over the shoulder of the speaker). They also hired a firm to do all the branding for Mad Marketing TV – logo, custom YouTube channel, etc. I booked all the guests and recorded the shows. Act-On edited and posted the shows to both YouTube and the Mad Marketing TV channel. Then I was contacted by Todd Davison of DemandFrontier.
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
SEPTEMBER 24, 2013
We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. But as marketers, we are also accustomed to living in a world where we frequently only have access to incomplete information. A big part of our jobs is to interpret that incomplete data and make the best decisions we can.
25 Clever Ways to Grow Your Email Marketing List
MARCH 28, 2012
Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites. As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right.
List with a Twist: 50 Creative Tips for Gathering Customer Emails
DECEMBER 23, 2015
“It gives you the opportunity to contact your prospects at any point in the future with any kind of messaging you want — and you’re not bound by search engine rankings or social media algorithms,” notes Jayson DeMers in Forbes. 11) Retrieve bounced-back emails, sending postcards asking contacts to sign up again. 34) Conducting a survey? Price: Up to $2 per day.
Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
Savvy B2B Marketing
MARCH 25, 2013
The right question sounds more like “What information can I provide to potential customers that is valuable to them as they are making purchasing decisions?” Respondents also indicated that they avoid direct contact with vendors over social media. This makes sense, because the messages that typically resonate better are objectively credible information versus a sales pitch. Use tools like the Google Adwords Keyword Research tool to see what search terms people are entering, then build helpful content for them to find. Content should help, not sell.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
analyzing the trends, and developing actionable insights to make better informed marketing decisions. APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. The place your page visitors will supply information in exchange for your offer.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
analyzing the trends, and developing actionable insights to make better informed marketing decisions. In exchange for his or her contact information, a website visitor obtains a content offer to better help them through the buying process. It’s far too easy for a contact to click “unsubscribe” after gaining their hard earned trust in your communication. YouTube.
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Boilerplate: a brief paragraph about your company – what it does, who its clients are, where it’s located, how to get more information, links to its website and social media profiles, phone numbers and physical address. Encourage readers to visit your site or contact a real person for more information. Just put the necessary information down that they need. Where? Why?”.
Why the Blog Post Is the New Ad Unit
APRIL 3, 2013
With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information. The Blog Post as the New Ad Unit. That's a laugh!
10 Tips for Getting Long-Term Traffic to Your Content
JUNE 1, 2015
Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. This means that you will have to either research the person to find additional contact information or only have the ability to tweet them when you publish your content. Most of us publish blog posts the same way.
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. Segmenting contact lists and personalizing emails based on recipients' interests and needs. Do you love providing prospects and customers with information and tools they value? Strong Google AdWords experience (certification is a plus). Definitely! Maybe not.
Healthcare Marketers: Stop Wasting Money & Use Negative Keywords
APRIL 28, 2015
YouTube. “Meaning Of” Information. Grants. If you’d like to add several of these negative keywords to multiple campaigns, you can do this through negative keyword lists located in your shared library in Google AdWords rather adding them to each campaign one by one. Negative keywords are a fundamental requirement when running paid advertising for any accounts.
Paid Advertising for Professional Services: How to Track Results and Measure ROI
JANUARY 7, 2015
For example, readers of a magazine may see a firm’s print ad and contact the firm. YouTube, Facebook, and Twitter each contain opportunities for targeting prospects as well. Google AdWords, as well as Bing and Yahoo, can all yield significant returns. ” The point of finding ways to track ROI is to have actionable information. Where ads are placed.
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? Consider having your web designer create new navigation for you that includes drop down menus — making it easier to find information. Create a Press Room page and add this information to it. Use contact forms for tracking lead information.
Mad Marketing TV Episode 1 is done
NOVEMBER 12, 2011
This episode will publish on November 17th at noon ET on YouTube and www.madmarketing.tv. Hosting this show may be the best marketing campaign on Earth as I interview top marketing experts to deliver actionable information. You can spend money on Google Adwords – I’m on TV every week, bringing top marketing experts to prospective clients of Find New Customers.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
As location-based apps, interactive maps and other tech tools continue to grow, hyper-local information will become something mobile users expect and businesses can provide more easily. And if you don’t already know this information, you should get it. It’s easy to provide relevant information with customized, specific messaging for dynamic types of content such as online ads.
What Your Traditional Marketing Education Didn't Teach You About Marketing Today
MAY 15, 2013
Similar to the shift that’s transpired in the sales world (wherein the buyer now has access to customer reviews and other commentary about your brand with a quick Google search), journalists rarely have to pass through media relations professionals to get the information they want or need to craft a story. But (isn''t there always a but ?). Old School: Smile and Dial for Media Coverage.
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Conversion Form - A form through which you collect information about your site visitor. Collecting contact information helps you follow up with these leads. Google AdWords is the classic example of this. R. 40 SEO Terms You Must Know! Directory and Dmoz.
The Recession is Here - Time to Become an Eco-Marketer
Anything Goes Marketing
NOVEMBER 16, 2008
Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) Reduce the complexity to getting access to information on your website. Here are my recommendations: Reuse your webinars.
Glossary: 24 SEO Terms Marketers Should Know
JUNE 15, 2010
Conversion Form - A form in which you collect information on your site visitor. Collecting contact information helps you follow up with these leads. Google AdWords is the classic example of this. R. Facebook, YouTube and Twitter are popular social media websites. URL - The web address of a page on your site (example: www.yoursite.com/contact).
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) Make your IT people & your CRM system work for you In B2B lead generation via PPC, there is no more important information than “which keywords are generating the best return? Not all leads are created equal. An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services.
Best Random but Interesting Posts, Articles and Resources of 2009
MAY 20, 2010
There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? It is better to have a real conversation, being able to question and to listen to your potential customer using the previously gathered information.. Link to a specific part of a YouTube video by Matt Cutts. What exactly is “Web 3.0? ’ by Futurelab. Web 3.0 and 3.0. Digg this!
Why Won’t Anyone Return My !*#@$% Call? (guest post)
B2B Conversations Now
SEPTEMBER 16, 2010
It’s nearly as difficult to engage prospects that actually request information. Many software companies contact us via our website, and then go silent for months. The software vendors that are our customers report that buyers are increasingly hard to reach, even when the buyer requests information from the vendor (A humorous note: these are often the same vendors that didn’t return our calls when we were first recruiting them). However, in the end, sales reps served as the primary source of information. Information is power. Enjoy! It’s not just cold calling.
How NOT to pitch a blog | Online Marketing Blog
JUNE 15, 2009
Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. guess they don’t read the blog before pitching: Hello there, This is Marcus contacting you from ——— I am writing to you regarding your blog. guess we need to update our contact form to be more descriptive!
Wake Up, Boss! Your Salespeople Need Help
Jill Konrath's Fresh Sales Strategies Blog
SEPTEMBER 27, 2010
It’s nearly as difficult to engage prospects that actually request information. Many software companies contact us via our website, and then go silent for months. Let’s consider software sales: a decade or two ago, buyers were dependant on sales people to provide the information they needed to evaluate a purchase – product functionality, hardware requirements, pricing, etc.
Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011
OCTOBER 18, 2011
And the idea here is that there is actually two parts to inbound marketing: by the way, if I suddenly look up and make eye contact, it's because I have this little mental note that says hey Dharmesh, you're forgetting to make eye contact. Look up and make eye contact. Look it up on YouTube. Haven't I seen you do x or buy Google AdWords? Hope you enjoy it. Sorry.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
B2B Voices ( Trade Youtube Twitter Leads Sales ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Sales Leads Dynamics ( Cold Calling Consulting Network Effectiveness Contact Lead ). Adwords. For those not familiar with it, the B2B Marketing Zone (a.k.a. Sarah Worsham ( @sazbean ). June 7, 2010. Customers.
Best of 2009 (So Far): Cool Web Tools, Part 2
NOVEMBER 23, 2009
SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. And, tired of filling out the same information over and over for each new social networking or profile site? Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence?
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it). tools (delicious, Feedburner, LinkedIn et al.),