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| | BIZNOLOGY
FEBRUARY 5, 2013 Your corporate website needs to become a trap
Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. When I talk about trapping your prospects, what I mean is offering them a compelling method for keeping in touch that’s stickier than a contact form or a hyperlinked email address. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri.
| | WEBBIQUITY
JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010
Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. million business-oriented queries on YouTube every week. Social Media Facts and Stats.
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| | DIANNA HUFF - B2B MARCOM
MARCH 21, 2011 57 Things You Can Do Right Now to Improve Your Website
Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? Consider having your web designer create new navigation for you that includes drop down menus — making it easier to find information. Create a Press Room page and add this information to it. Use contact forms for tracking lead information.
| | ANYTHING GOES MARKETING
NOVEMBER 16, 2008 The Recession is Here - Time to Become an Eco-Marketer
Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. The best solution for this is a lead scoring process that scores leads based on their explicit information (industry, job role etc.) Reduce the complexity to getting access to information on your website. or support a "Save the Whales" campaign. Chad H.
| | HUBSPOT
MARCH 28, 2012 25 Clever Ways to Grow Your Email Marketing List
Your contacts' email addresses change as they move from one company to another, they opt-out of your email communication, or they abandon that old AOL address they only use to fill out forms on websites. As a marketer, it's your job to make sure you're constantly adding fresh contacts to your email marketing campaigns so you can keep your numbers moving up and to the right.
| | WEBBIQUITY
NOVEMBER 28, 2011 Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.
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SAVVY B2B MARKETING Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
| MONDAY, MARCH 25, 2013
The right question sounds more like “What information
can I provide to potential customers that is valuable to them as they are making purchasing decisions?” Respondents also indicated that they avoid direct contact
with vendors over social media. This makes sense, because the messages that typically resonate better are objectively credible information
versus a sales pitch. Use tools like the Google Adwords
Keyword Research tool to see what search terms people are entering, then build helpful content for them to find. Content should help, not sell. MORE >>
HUBSPOT 40 Essential SEO Terms Marketers Should Know [Glossary]
| MONDAY, DECEMBER 12, 2011
Canonical URL - The canonical URL is the best address on which a user can find a piece of information
. Conversion Form - A form through which you collect information
about your site visitor. Collecting contact information
helps you follow up with these leads. Google AdWords
is the classic example of this. Referrer String - A piece of information
sent by a user’s browser when they navigate from page to page on the web. It includes information
on where they came from previously, which helps webmasters understand how users are finding their website. MORE >>
FEARLESS COMPETITOR Mad Marketing TV Episode 1 is done
| SATURDAY, NOVEMBER 12, 2011
This episode will publish on November 17th at noon ET on YouTube
and www.madmarketing.tv. Hosting this show may be the best marketing campaign on Earth as I interview top marketing experts to deliver actionable information
. You can spend money on Google Adwords
– I’m on TV every week, bringing top marketing experts to prospective clients of Find New Customers. Contact
Find New Customers by calling (516) 495-9350 or by emailing sales at findnewcustomers.com. It featured an expert on buyer personas – Adele Revella of The Buyer Persona Institute. MORE >>
HUBSPOT Why the Blog Post Is the New Ad Unit
| WEDNESDAY, APRIL 3, 2013
With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information
. While standalone images from Flickr or individual videos on YouTube
can certainly find an audience, a blog post can deliver that content to a much broader audience. Back at the turn of the century, blogging was in a nascent state. Of course not. MORE >>
B2B CONVERSATIONS NOW Why Won’t Anyone Return My !*#@$% Call? (guest post)
| THURSDAY, SEPTEMBER 16, 2010
It’s nearly as difficult to engage prospects that actually request information
. Many software companies contact
us via our website, and then go silent for months. The software vendors that are our customers report that buyers are increasingly hard to reach, even when the buyer requests information
from the vendor (A humorous note: these are often the same vendors that didn’t return our calls when we were first recruiting them). However, in the end, sales reps served as the primary source of information
is power. Enjoy! It’s not just cold calling. MORE >>
- Wake Up, Boss! Your Salespeople Need Help JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, SEPTEMBER 27, 2010
- 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team HUBSPOT | MONDAY, JANUARY 14, 2013
- How NOT to pitch a blog | Online Marketing Blog DELICIOUS B2BMARKETING | MONDAY, JUNE 15, 2009
- Glossary: 24 SEO Terms Marketers Should Know HUBSPOT | TUESDAY, JUNE 15, 2010
- Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 HUBSPOT | TUESDAY, OCTOBER 18, 2011
- Best Random but Interesting Posts, Articles and Resources of 2009 WEBBIQUITY | THURSDAY, MAY 20, 2010
- What Your Traditional Marketing Education Didn't Teach You About Marketing Today HUBSPOT | WEDNESDAY, MAY 15, 2013
- 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
- Best of 2009 (So Far): Cool Web Tools, Part 2 WEBMARKETCENTRAL | MONDAY, NOVEMBER 23, 2009
- Best of 2009 (So Far): Social Media Marketing, Part 2 WEBMARKETCENTRAL | THURSDAY, NOVEMBER 5, 2009
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