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7 Simple Steps for a Solid SEO Strategy

Modern B2B Marketing

Step inside the shoes of the potential customer of your product or service. Use Keywords in Your Website Page URLs. Be sure you don’t overlook your page URLs because they’re important for your SEO. For example, if a page talks about your solar financing product, then the URL for that page should be products/solar-financing. Pretty exciting, right? Hold on!

48 Phenomenal SEO Guides, Tips & Tactics


Image credit: Stone Temple Consulting. Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. 5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. SEO is product. And are your website URLs optimized? ”) to technical website development, link structure, URL optimization and more.

9 Strategies for Improving Lead Quality From B2B PPC Campaigns


These tags are data that you append to the end of your landing page URLs, and you’ve probably seen them when you clicked a link or ad. The {lpurl} portion will be automatically replaced with the landing page URL that you have set up for each ad within your campaign. Many companies make the mistake of setting up campaigns or ad groups for each product or service they have.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. The spider allows you to export key onsite SEO elements (url, page title, meta description, headings etc) to Excel so it can easily be used as a base to make SEO recommendations from. calculators, and pencil erasers.

The Ultimate Dictionary of Marketing Terms You Should Know


Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. A person or company who's shown interest in a product or service in some way, shape, or form. The information encoded may be text, URL, or other data. 90) URL. heck, even marketing acronyms.

The 45 Inbound Marketing Terms You Should Know [Glossary]


Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation (depending on what type of business is attempting to close the lead). Typical middle of the funnel offers include case studies or product brochures—essentially anything that brings your business into the equation as a solution to the problem the lead is looking to solve. Blogging.

Marketing & Sales: Integrating Social Media and Lead Generation

B2B Marketing Insider

Outbound because you have to have a strategy to seek and find prospects for your solutions, and social media has those prospects (if your target audience research supports their product research behavior). URL: [link]. He is certified with Google Adwords and is a Google Analytics power user for his clients. Are marketers now sales people?), Is a sales person sharing content?

Paid Search & The Truven 15 Top Health Systems


Using a keyword spy technology called SpyFu , we were able to get a very rough estimation of what health systems are spending on Google AdWords (specifically related to search campaigns only). We generally use SpyFu to determine the following: Is the advertiser using Google Adwords to promote a health system (or has it in the past)? Add the targeted keyword to the display URL (e.g.,

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The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Modern B2B Marketing

AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. He has provided technology and marketing consulting to companies like Thomson Reuters, Morgan Stanley, Comcast, Exxon Mobil and many others. URL structure, meta-tagging, etc.–play

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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Alsa Marketing , a Montreal-based firm that launched its product in June, has one significant differentiator: it supports multiple languages (French, Spanish and English) in its user interface and in lead profiles. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Alsa has some other unusual features.

Best of 2007: SEO Copywriting


Everything else—h1 and h2 tags, emphasizing key phrases through bolding, meta tag optimization, SEO-friendly URLs, etc.—is SEO Copywriting by Shimon Sandler Search consultant Shimon Sandler provides an excellent post on SEO copywriting strategies and techniques, target keyword density and page design. The most crucial single element of SEO is the content on a website.


How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Particularly if the blogger is clearly a fan of the company/product/service/brand. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Please don’t.

Best of 2007: Articles and Blog Posts on SEO (Part 1)


”) and questionable ( Stop using keywords in your URLs. Because if you don't know how to optimize a page without slamming keywords into the URLs, you don't know how to optimize a Web page.) Specific, obscure keyword phrases can be very valuable IF they lead prospects directly to your product or service. SEO is dead? Balderdash! advice. Go away and leave me alone. All of you.

62 Experts Share Their #1 Actionable SEO Technique


Monitorbacklinks can give you a list of URLs your competitor gets on a weekly basis. This will give you a list of the URLs on your domain and their associated CTR in Google SERPs. Next, click a URL with high clicks but a low CTR (lower than 5%). After doing that, click “Queries” (doing this will still have the Pages setting filtered by the URL you clicked in the last step).