17 Ways to Promote Your White Paper for Lead Generation
NuSpark Consulting
MARCH 3, 2016
Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Split up the paragraph into a series of tweets you can share on Twitter.
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