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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Split up the paragraph into a series of tweets you can share on Twitter.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation. Twitter Ads. Twitter Advertising. To me, it’s the ultimate tool to engage and manage your Twitter presence.

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Marketing & Sales: Integrating Social Media and Lead Generation

Marketing Insider Group

Outbound because you have to have a strategy to seek and find prospects for your solutions, and social media has those prospects (if your target audience research supports their product research behavior). URL: [link]. He is certified with Google Adwords and is a Google Analytics power user for his clients. Click here.

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57 Things You Can Do Right Now to Improve Your Website

Online Marketing Institute

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Check your site speed. Check that the time to load your site isn’t too big!

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Google AdWords for Beginners (Webinar Recording & FAQ)

LeadSquared

I’m talking about the number of questions that came up at the ‘Google AdWords for Beginners’ webinar session and all the answers we had to write! If you missed the ‘Google Adwords for Beginners’ webinar, you can watch it here. MCC helps you to access multiple AdWords accounts at a time.

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Favorite Social Media Management Tools for Small Business

Convince & Convert

Although we consult primarily for large and medium-sized businesses here at Convince & Convert, we are often asked online and in speaking engagements about social media management tools for smaller businesses. Only supports Twitter and Facebook. Price: Free for one Twitter account and one Facebook fan page. $39/month

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The Definition of SEO in 100 Words or Less [FAQs]

Hubspot

This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google, Yahoo!, That could mean through a Facebook friend, Twitter follower, or connection through another social network. What Is Direct Traffic? What Is Paid Search Engine Marketing?