trigger 
Tomorrow People
APRIL 12, 2013
But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. CRM Integration.
Tomorrow People
APRIL 12, 2013
But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. CRM Integration.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
OCTOBER 19, 2010
It’s harder every day for a new company to enter the business-to-business marketing automation industry. Users can import lists, compose and send emails, build landing pages, execute multi-step event-triggered campaigns, monitor Web behaviors, score leads, exchange data with SugarCRM or (soon) Salesforce.com , and run reports.
Customer Experience Matrix
JULY 30, 2009
But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. All that’s missing to be full-blown demand generation system is outbound email and lead nurturing campaigns—which the company has announced it will add. But I consider that optional.)
Customer Experience Matrix
OCTOBER 22, 2009
This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. for each score, and can set up routing rules triggered by entry into each range. Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well.
Online Marketing Institute
JULY 31, 2009
Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.
Customer Experience Matrix
JANUARY 31, 2014
It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Events also act as triggers for actions within workflows, which begin with contact lists and can be filtered based on attributes and behaviors.
Expert insights. Personalized for you.
120 
Let's personalize your content