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Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.

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Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

Did you know that content marketing could help your technology company reach both current and prospective customers? Email is another popular marketing strategy for tech companies. Many tech marketers use email to thank visitors for subscribing to a newsletter. Pay-per-click: Google AdWords retargeting.

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Ultimate Guide to Measuring Social Media ROI

Sprout Social

Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. In a survey from Convince & Convert , 41% of companies said they had no idea whether or not their social media efforts were actually paying off. For most companies, the first part is easy.

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How to REALLY Increase B2B Blog Traffic

Online Marketing Institute

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. You also need traffic.

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B2B Marketers’ Guide to Virtual Marketing

Valasys

Furthermore, the accelerated pace of digital transformation has revolutionized the way companies and people relay their messages to customers globally. People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day.

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15 Lead Generation Strategies for Marketing

PureB2B

There are a lot of social networks in existence, but the main ones are Facebook , Twitter, Instagram, and now TikTok. PPC helps generate quite a bit of traffic, which also has the best chance for lead conversion. If you’re looking to get started with PPC, Google AdWords is your best bet. Make a Newsletter.

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15 Lead Generation Strategies for Marketing

PureB2B

There are a lot of social networks in existence, but the main ones are Facebook , Twitter, Instagram, and now TikTok. PPC helps generate quite a bit of traffic, which also has the best chance for lead conversion. If you’re looking to get started with PPC, Google AdWords is your best bet. Make a Newsletter.