The Effective Marketer

SEPTEMBER 29, 2010

Number of leads generated? If you see another company being successful (however you define success) and you try to apply the same method, can you guarantee you will also achieve success? A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 22, 2011

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! An Excel file is available at the end of the post with all this info. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. The company reported $9.7 You can follow any responses to this entry through the RSS 2.0 They are one of the most powerful marketing tools a company can use to build a strong brand, if they are designed and deployed the right way.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

NOVEMBER 6, 2009

We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Social Media 100

Social Media Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. This entry was posted on Thursday, February 10th, 2011 at 12:19 pm and is filed under Email Marketing , Lead generation , Marketing Training , Online Marketing. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

JANUARY 13, 2011

If you have just started your 2011 campaigns after battling the budget process, I bet you can definitely see some relation to your own company. According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 30, 2009

Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. And how about your staff or your company’s employees? You can follow any responses to this entry through the RSS 2.0 Some food for thought.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

SEPTEMBER 20, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? You can follow any responses to this entry through the RSS 2.0 United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

DECEMBER 8, 2010

How do you setup your scoring system for inbound leads? How do you get a feedback loop established with sales so that you can get better at scoring your leads? Most companies start off with one track for their automation and nurturing programs and expand with time. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

The Effective Marketer

MAY 18, 2010

After interviewing many marketers for different positions at my company and meeting marketing professionals regularly at events, I came to the conclusion that there are two types of marketers: Passionate Marketers Job Marketers The first group is comprised of those that, as the name suggests, have a real passion for marketing.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MARCH 10, 2011

Click to enlarge With the new round of financing, HubSpot now leads the pack in terms of VC funding and takes the total amount raised to date by key marketing players to over $220 million. You can follow any responses to this entry through the RSS 2.0 I know these companies well. Everyone Wins But it also means something else.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

APRIL 9, 2009

The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. One of the more interesting features is the ability to search for salaries paid at a specific company. Like Be the first to like this post.

Lead Ranking 100

Lead Ranking Lead Scoring Work Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 16, 2009

What if we could change the way our companies treat presentations and just give everyone six minutes to tell their stories? You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

OCTOBER 21, 2009

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

SEPTEMBER 27, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes. You can follow any responses to this entry through the RSS 2.0 United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 14, 2009

Are the tasks you and your team working on going to directly affect the company’s ability to compete in the marketplace? What are the key items in your agenda as a marketer that can have a direct impact in the company’s bottom line? You can follow any responses to this entry through the RSS 2.0 Food for thought.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

AUGUST 14, 2009

Although his criticism was towards Wall Street financial companies that complain they need hefty compensation packages to attract talented employees, you decide whether it applies to your company as well. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you think about what content is for your company will determine how big this role is.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2010

I work for a B2B software company and we do regular email blasts. If I were to look at benchmark data from MailChimp we are doing way better than their published rate of 18% for companies in the software industry. Reading these isolated numbers and trying to use them as your overall goal will only lead to frustration.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? And PWC is a company with thousands of people from all over the world, so although the fact that they worked for the same company is good, it doesn’t really ensure they know each other. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Planning 100

The Effective Marketer

FEBRUARY 6, 2009

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 18, 2009

You probably heard of countless stories of how a company faced a crisis situation and was able to turn it around and come out even better than before (remember the Tylenol scandal? Johnson came out victorious after a well planned management of the crisis that could have cost the company dearly). Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 17, 2010

Design #11 Email Sender: Tableau Software Email Title: 50 Metrics Every Marketer Should Master What I Like: Small but visible logo on top left identifies the company immediately. Big blue lead in. Compelling lead in. You can follow any responses to this entry through the RSS 2.0 Click on the images for larger version.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

The Effective Marketer

JANUARY 17, 2009

In marketing is especially important to ensure that the company as a whole is aware of what is being done. In big companies as well as in small ones Marketing can oftentimes be considered a necessary expense, the department where money gets spent without consideration and where results are difficult to be measured.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

FEBRUARY 16, 2009

Sure, in some cases people may respond simply because they love your company/brand and that’s great, but you should also strive to get those who are not necessarily loyal customers to respond, otherwise the survey may end up not telling you the whole truth. You can follow any responses to this entry through the RSS 2.0

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JANUARY 6, 2009

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. It is very important to make sure your marketing activities are results-oriented. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Reuse (and abuse) your whole company.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

The Effective Marketer

MARCH 7, 2009

He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) Like Be the first to like this post.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 3, 2009

An effective marketer, therefore, is someone who can accomplish his/her goals and produce the results set forth by the company. Notice I didn’t say ‘marketing results’, I’m referring to the Corporate goals because no marketing can be effective if it doesn’t contribute to the overall goals of the company.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2009

I was recently hiring a marketing coordinator for my company and once again it became obvious to me that most candidates do a poor job at interviewing. Companies spend a lot of time and money when they need to hire someone and spend even more when they make a wrong hiring decision. What is the risk the company faces?

Planning 100

Planning Work Management Marketing Management Trade Show 100