Adwords Companies Lead Scoring Salesforce.com 
Customer Experience Matrix
MARCH 8, 2011
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.
Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Leads can enter from channels other than email. Information can come from sources beyond the lead itself. Registration is no longer required.) The nurturing campaigns themselves are also quite simple.
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Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. It also checks posts to ensure they are optimized for search engine rankings.
Customer Experience Matrix
SEPTEMBER 7, 2010
It’s a major improvement over traditional lead generation. LeadPAC lets marketers order prospect lists based on segmentation criteria such as title, industry and company size. I’ve seen marketing agencies and direct response media that work on a cost-per-lead basis. Nothing new there.
Customer Experience Matrix
OCTOBER 19, 2010
It’s harder every day for a new company to enter the business-to-business marketing automation industry. Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed.
Customer Experience Matrix
OCTOBER 22, 2009
This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. A skilled user could implement some branching by using step-level inclusion and exclusion rules to send different messages to different people and by using Web forms to send leads to new campaigns.
Customer Experience Matrix
DECEMBER 3, 2008
As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. Pardot’s lowest-price system, $500 per month, may be too constrained for most companies (no CRM integration, maximum of five landing pages, etc.), What I found was intriguing.
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