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Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company’s original focus was on web analytics.

Manticore 100
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Can you do top-of-funnel marketing automation without CRM?

Biznology

Just not for companies with a closed, proprietary CRM. – No conversion signal to Google Analytics or AdWords. Worse, information gets stuck in an air gap when a lead becomes a customer. One of our clients must literally retype contact and account information into their proprietary CRM when creating a new customer record.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. CRM Integration.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. CRM Integration.

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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. All that’s missing to be full-blown demand generation system is outbound email and lead nurturing campaigns—which the company has announced it will add.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Information can come from sources beyond the lead itself. As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. Registration is no longer required.)

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Measure Your ROI on Social Media Leads

LeadSloth

I first used it inside AdWords, in which they offered cross-media conversion tracking. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. The URLs are easy to create, and anyone in the company can create them. Lead Source Measurement Needs Improvement.