KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. That doesn’t mean it’s the best channel for every company or even for every type of campaign. What findings surprised you the most from the report?

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

Navigate the Channel

NOVEMBER 6, 2023

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Establishing a brand can sometimes be accomplished in just months…but in many cases, an effective brand can take years to develop.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

KEO Marketing

JULY 28, 2015

This could represent a big local search advantage to companies that succeed in earning good feedback via their listings. Last year, Google made an enhancement related to these extensions, letting advertisers enable automatic linking of their Google My Business location information to their AdWords account.

Adwords 48

Adwords Google Paid Search Agency Advertising Agencies 48

Martech

AUGUST 29, 2023

subscribers) Charles Farina Charles is head of innovation for the ad services company AdSwerve and is always up on the latest GA4 developments. Thomas and has developed a marketing curriculum used in several universities. LinkedIn: Brie E Anderson (2.6K LinkedIn: Benjamin Mangold (7.7K ” LinkedIn: JanetDriscollMiller (2.5K

Marketing Analytics Tools 93

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 93

QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? AdWords audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

KoMarketing Associates

JUNE 26, 2018

Recommended web pages to review include company informational pages, leadership bios, and organizational event, news, and press release sections, among others. The following AdWords tactics should be considered in an effort to improve brand presence and provide opportunities for further B2B lead generation efforts. Branded Paid Search.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Zoominfo

OCTOBER 5, 2021

Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Brandpoint

JANUARY 23, 2020

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. Larry Kim is the founder of WordStream, a developer of PPC management software and provider of online marketing services, and currently the CEO at MobileMonkey , a Facebook Messenger Marketing Platform. Brad Geddes.

Paid Search Agency 115

Paid Search Agency Ads Google Advertising Agencies 115

InsightSquared

SEPTEMBER 4, 2019

A customer’s journey is complex; it’s made up of multiple campaigns, accessed through multiple devices, and viewed by multiple people from the same company. Organically through your website, a Google search (Adwords), a post on a free social channel, a paid social ad, maybe through a chat pop-up, or maybe via an email promotion, among others.

Marketing Attribution 235

Marketing Attribution Allocation Planning Paid Search Agency 235

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Many small companies fail to achieve desired sales goals despite having adequate resources. While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Lack of Lead Segmentation.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

B2B Marketing Insights - WE

JUNE 29, 2018

A solid brand development strategy can mean the difference between floundering or growing your business 10x. Your brand development strategy is a critical component of your company’s long-term plan for growth. This helps determine where the company is headed. Company Name. These are the drivers for your business.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

InsightSquared

SEPTEMBER 20, 2018

Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. We have supported over 250 SaaS companies and have a 5 star rating at G2 Crowd.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Zoominfo

MARCH 26, 2018

It means putting the customer at the center of every business decision, including product development and marketing. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience. Google: Many of you are likely familiar with Google Adwords. Need some inspiration?

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Valasys

MARCH 5, 2019

For a marketing manager of an up-and-coming software company, a dried up pipeline is his arch nemesis – a problem that comes from staying away from lead generation. Company Website. The huge competition that exists within the software industry causes difficulty for companies when they want to generate qualified leads.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

KoMarketing Associates

APRIL 16, 2015

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

MARCH 22, 2018

Is your company in a niche or expanding to a new market? Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. Take advantage of the legwork the search engine did for you by developing traditional search campaigns for high-performing queries that came in via DSA.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

The Marketing Blender

FEBRUARY 27, 2024

B2B manufacturing companies are now recognizing that without a meticulous strategy before, during, and after the show, they lose out on maximizing opportunities. By utilizing real-time tracking and data-driven decision-making, manufacturing companies can gain a competitive advantage that traditional strategies often lack.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Convince & Convert

JANUARY 14, 2016

This is fitting as Administrate develops software for training providers and their students. Developing a T-shaped marketer. “I was working at an agency, and I was in charge of a pretty massive Google AdWords campaign. In This Episode: How to encourage a corporate learning environment. How to resist content shock.

Paid Search Agency 95

Paid Search Agency Companies Adwords Twitter 95

Vidyard

FEBRUARY 19, 2020

Develop a Shot List 4.10 Google AdWords Case Study 6.3 Follow these 10 steps to make a compelling case study video for your company. The first step in creating a case study video is to develop a detailed plan with your target audience in mind. How to Make a Case Study Video in 10 Simple Steps 4.1 Plan Out the Story Arc 4.5

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

Webbiquity

MARCH 1, 2016

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Internet users. Image credit: MarketingProfs. Speed thrills. Stratabeat ).

SEM 100

SEM Paid Content Stats Paid Search Agency 100

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Email is another popular marketing strategy for tech companies. Pay-per-click: Google AdWords retargeting. Effective content marketing strategies must start with the buyer persona top of mind.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Customer Experience Matrix

NOVEMBER 6, 2017

It does this by placing a tag on client Web sites to identify visitors and track the content they consume, and then connecting client CRM systems to find which visitor companies ultimately made a purchase (or reached some other user-specified goal). The system was launched in early 2015 and is currently used by just over 100 companies.

Marketing AI 120

Marketing AI Click Fraud Paid Search Agency Allocation 120

Martech

MARCH 15, 2022

Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Targeting options : The targeting ability of DSPs is more advanced than AdWords due to real-time bidding. AdWords functions on a CPC model. But no company can match Google in their acquisition of user data.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 110

Meerkat Marketing

NOVEMBER 17, 2020

In addition, common reporting can be focused on the cost per acquisition, or in other terms what it costs the company to generate 1 lead. This qualification of MQLs can be done through looking at traits of the leads (company size, job title, decision making capabilities, industry, etc.). Example: Google Adwords vs. LinkedIn Ads.

Marketing Qualified Leads 52

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 52

InsightSquared

SEPTEMBER 4, 2019

A customer’s journey is complex; it’s made up of multiple campaigns, accessed through multiple devices, and viewed by multiple people from the same company. Organically through your website, a Google search (Adwords), a post on a free social channel, a paid social ad, maybe through a chat pop-up, or maybe via an email promotion, among others.

Marketing Attribution 136

Marketing Attribution Allocation Planning Paid Search Agency 136

Webbiquity

JUNE 7, 2018

Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Here’s how you can do it: Start by Setting Up a Company Page. Check out the image below to see what an effective company page looks like. Use Adwords. Content Marketing. Join Niche Groups.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Exo B2B

NOVEMBER 9, 2017

Many companies now rely on external resources for their marketing, advertising and communication activities. In fact, according to a study by the Harvard Business Review, more and more companies are using marketing firms for their marketing operations, and this trend will continue to grow in the coming years. A community manager.

Work Management 80

Work Management Paid Search Agency Marketing Management Marketing Budget 80

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. These resources helped to improve performance, shape and refine tactics, and provided inspiration for professional development. From Casie Gillette. Final Thoughts.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Go Beyond SEO

JUNE 25, 2018

While PPC has developed immensely over time, there are still many reasons companies, large and small, spend billions of dollars a year on this keystone of search advertising. Google Adwords reporting features include high-level details about impressions, clicks, and conversions. Why do PPC Advertising? PPC’s Targeting Options.

Cost Per Click 83

Cost Per Click PPC Advertising Agencies Cost Per Thousand 83

The Point

JANUARY 24, 2017

Direct Mail – sure, it’s more expensive, but guess what: relatively few B2B companies use mail, so there’s less competition. Google AdWords – place ads on AdWords using the show name (and variations) as keywords. Then (critically), close the post with an invitation to learn more by visiting with your company at the show.

Trade Show 100

Trade Show Traffic Demand Creativity 100

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Schubert B2B

FEBRUARY 18, 2022

It’s hard to believe that Google has only been around for two decades; many people find it hard to remember what it was like before the company existed because it plays such an integral role in our daily lives. A direct competitor is a company that is offering the same product and has the same customer base as you.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Adobe Experience Cloud Blog

AUGUST 21, 2017

Keep it simple, keep testing : One of the biggest mistakes marketers can make is not continually testing and developing new and simpler ways of getting that conversion. If you’re a travel company with a 5% conversion rate who brings your landing pages up to par with the highest performers in your industry, you’ll see a 5x increase in ad ROI.

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Rebekah Radice Helping busy business owners get more customers, grow their company, and make more money. Being an advisor to 700 companies, you can surely use his wisdom to strengthen your content efforts.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Atomic Reach

MARCH 18, 2019

Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. He is an expert in AdWords, social advertising, and Bing Ads. He also partners with SalesX in helping companies grow with the help of AdWords. Mark Irvine is passionate about data-driven research in trends on Bing, Facebook, and AdWords.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102