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Can you do top-of-funnel marketing automation without CRM?

Biznology

The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. You likely depend upon CRM software to run your entire business. Marketing automation combined with CRM is a real benefit to sales organizations.

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This one-stop-shopping will be most attractive to small and mid-size companies, although I expect that larger firms will eventually want it too. online chat and - telemarketing support through the CRM component.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” He says the latter is not always easy because it’s tough to convince other people inside the company to do something other than their normal job.

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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.” ” He says the latter is not always easy because it’s tough to convince other people inside the company to do something other than their normal job.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. CRM Integration.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. CRM Integration.