Buzz Marketing for Technology

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. Then there’s content distribution… putting the investment into marketing the content you have invested in.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Related posts: Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Can CMOs Master The Customer Experience For Hispanic Shoppers? 6 Tips for Turning Big Data into Great Customer Experiences The phenomenon of big data certainly comes with big promise.

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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

5 Ways CMOs Can Master Their Online Customer Experience As mobile devices continue their gains in popularity and usage. Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I. Related posts brought to you by Yet Another Related Posts Plugin.

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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. In all, this tactic generated 42 leads, and a significant portion was even qualified.