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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

And with new formats and tracking capabilities, you can also use this information to report on its ROI. In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. What’s New With YouTube Advertising.

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Google AdWords' New Ad Rank Formula: What You Need to Know

Hubspot

In translation, this means the more fancy features and ad formats you use, the better your Ad Rank is going to be. An ad extension is an option in AdWords that allows you to expand your ad with additional information and links back to your site. What Are Ad Extensions and Why Are They Important? are sitelinks.

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The Ultimate Guide to PPC

Hubspot

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Your keywords should inform your ad text. Google Ads (formerly known as AdWords). The information you can gather from Google Analytics can be used for PPC and beyond. It’s equal to Maximum Bid x Quality Score.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). As we said before, it took us at HubSpot awhile to realize this. Source: Digital Information World ). But then things started to change.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

The High Clickthrough Rate Game for Content Remarketing. To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. By raising your clickthrough rates.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Email open and clickthrough rates. This information also identifies top performing channels and where budgets are best utilized. Key metrics include keyword rank, featured snippets, and inbound links to name a few. 5: Opportunities. .

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Do you live to see those open and clickthrough rates climb higher and higher?