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YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign

Hubspot

Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. And with new formats and tracking capabilities, you can also use this information to report on its ROI. The thing is, advertising on YouTube is very different from running a PPC or paid social campaign.

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

Are they are in research mode looking primarily for information about potential options? They’re more likely to be receptive to top-of-funnel messaging that fulfills their information needs without using a hard sell to pressure them. These ads are shown as pre-roll ads before YouTube videos.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Do you live to see those open and clickthrough rates climb higher and higher? The ideal candidate will have. 4) Email Marketer.

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Why the Blog Post Is the New Ad Unit

Hubspot

With this newfound interest in content creation, the rise of inbound marketing, and the latest trend, native advertising , the lowly blog post has, once again, risen to prominence in the eyes of marketers who now see it as a powerful method to connect with prospects and customers by delivering valuable, educational, and useful information.

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Facebook Ads vs. Google Ads: Which is Better for Your Brand?

Hubspot

As you develop your playbook for your next campaign, it will be helpful to look at historical data to inform your strategy. Beyond that, you may also be able to reach more users and get a better clickthrough rate (CTR) through Facebook Ads. With this approach, marketers can reach users they know are near the bottom of the funnel.

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10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

Next, you can take that keyword or phrase and enter it in Google AdWords Keyword Planner to see related ideas that can be turned into content based on search volume. This means that you will have to either research the person to find additional contact information or only have the ability to tweet them when you publish your content.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

Similar to the shift that’s transpired in the sales world (wherein the buyer now has access to customer reviews and other commentary about your brand with a quick Google search), journalists rarely have to pass through media relations professionals to get the information they want or need to craft a story.