Best of 2008 (So Far) - Search Engine Marketing, Part 2
WebMarketCentral
OCTOBER 13, 2008
Challenges of Paid Search Marketing in 2008 by PPC Blog PPC guru Gordon Choi outlines the challenges that pay-per-click advertisers will face as this space becomes more competitive, and provides strategies for addressing these challenges, including how to structure and retain PPC staff, monitor click fraud and write more effective ads.
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