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Interview with paid search expert Andrew Goodman


Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. The Google AdWords platform's power runs so deep. After they begin adjusting for ROI, the growth in cost per clicks is going to be moderate but where it lands is anyone's guess. What they should be looking for is bigger budgets, but strategy is a major issue.

Best of 2008 (So Far) - Search Engine Marketing, Part 2


How can you use pay-per-click (PPC) advertising intelligence to improve organic SEO? Keyword Strategies for B2B PPC Campaigns by High Rankings Advisor Andy Komack offers five valuable, practical tips for improving web marketing results, such as "Users Do Not Search for 'Solutions'" (so true!) Where should you apply direct marketing methods to your website? Tweak something every day.