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Interview with paid search expert Andrew Goodman

Biznology

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. The Google AdWords platform's power runs so deep. Its little wonder cost per clicks—on the clicks you really want—have gone up as advertisers continue to measure results. How to prioritize?

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

5 Keyword Strategies for B2B PPC Campaigns by High Rankings Advisor Andy Komack offers five valuable, practical tips for improving web marketing results, such as "Users Do Not Search for 'Solutions'" (so true!) In the online world it usually means bidding on your competitor's 'brand' keywords on a Pay Per Click Advertising platform."