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How Labels works in Google Adwords; benefits of the new feature

NuSpark Consulting

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. Complementary keywords for the Outcomes label: Performance, Effectiveness, Productivity.

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Plan to Measure What Matters

Navigate the Channel

It’s important to take full advantage of the many effective tactics that can be measured for results in our current era of digital marketing. This can broadly be classified as the number of people who see an ad, see an organic search result featuring your listing, receive an email from you, or otherwise are exposed to your brand.

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Google Adwords Remarketing: An Overview of Google Ad Retargeting

LeadSquared

Google Adwords Remarketing, also known as Ad Retargeting, is a form of online advertising which runs ads across the Google Display Networks (GDN). So, utilizing Remarketing strategy can dramatically Increase your Return on Investment (ROI) on your Google Adwords Campaigns. How does Google Adwords Remarketing work?

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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? Writing Effective Ads that Generate Leads. 57% say SEO. Keyword Strategy.

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PLA Query Segmentation – How to Drive Stronger Google Shopping Performance with PLA Query Segmentation

QuanticMind

Product Listing Ads (PLAs) for Google Shopping are powerful, but don’t let you target clicks by individual keywords, like AdWords. As you probably already know from our PLA blog series , Google Shopping doesn’t offer a clear way to segment product listing ads (PLAs) based on keywords, the way AdWords does for text ads.

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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. United States License.

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Webinar Post-16 Simple Ways Marketers Can Get Better At Digital Marketing in 2016 – FAQ (Part II)

LeadSquared

Sharing content because you have it, for the sake of sharing is definitely classified as spam. How to effectively use Twitter, Fb and LinkedIn for the same? You can use it for content re-purposing – a very effective strategy to reach more leads with the already awesome content you have. Well, promote it online as well!