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How Labels works in Google Adwords; benefits of the new feature

NuSpark Consulting

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. I look forward to hearing from you and learning how you might classify labels for your own campaigns.

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Google Adwords Remarketing: An Overview of Google Ad Retargeting

LeadSquared

Google Adwords Remarketing, also known as Ad Retargeting, is a form of online advertising which runs ads across the Google Display Networks (GDN). So, utilizing Remarketing strategy can dramatically Increase your Return on Investment (ROI) on your Google Adwords Campaigns. How does Google Adwords Remarketing work?

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Plan to Measure What Matters

Navigate the Channel

This is the time you put into SEO, PPC, social, content marketing, content creation, and other efforts that you invest in through time or through an outsourced vendor. Tracking activities like SEO, PPC, and content creation helps calculate ROI and understand your cost per lead, ensuring you manage your resources effectively.

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Facebook’s Relevancy Score: What You Need to Know

Adobe Experience Cloud Blog

Think of it as Facebook’s version of Google AdWords’ quality score. It Reflects Your Content’s Engagement Levels. What Is Classified as a “Good” Facebook Relevance Score? Develop Unique and Exciting Ad Content. Much like AdWords , your bid and daily budget are also important.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

Content was updated August 5, 2019. Beyond organic and direct traffic, you must understand the difference between all of your traffic sources and how traffic is classified. Paid search: Traffic from search engine results that is the result of paid advertising via Google AdWords or another paid search platform. Traffic Sources.

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3 ways to utilize contextual keyword targeting

Choozle

If the page is relevant to your selected content, you are eligible to bid on that impression. You can combine both contextual category and contextual keyword targeting to specify only pages that contain your selected keywords and which are classified as one of your specified categories. Contextual targeting examples. Try a combo.

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New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? Among the contents: Developing a search strategy via the buying funnel.