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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

B2B Voices ( Trade Youtube Twitter Leads Sales ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). June 8, 2010. Aaron Pearson ( @apearson ) + others.

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What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. Investing more time and energy into social media channels that are the highest performing for the business in terms of revenue and customers.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. All of those are still important, but for 2017 these will be added to the list: Events: as important as online and social have become, live interaction is still best for getting immediate feedback and building trust. Event Engagement.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. A conversion path is a series of website-based events that facilitate lead capture. This is short for web log or weblog. 17) Conversion Path. 36) Form. 55) LTV:CAC.