KoMarketing Associates

JANUARY 30, 2018

Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Zoominfo

OCTOBER 5, 2021

Their Microsoft Story Labs platform highlights employees from every department within their company—from researchers to artists to video game developers. Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

Webbiquity

FEBRUARY 24, 2017

For instance, with a $4,000 budget, it is wise to spread the campaign over few months invest in one channel at a time (spend first $1000 on Adwords in the first month, next $1000 on FB ads in next month and so on) and squeeze the channel altogether. For example, many businesses spend thousands of advertising dollars on Google Adwords.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

The ABM Agency

FEBRUARY 19, 2023

1 ABM Strategies In-Depth Research on Prospects: Highly Personalized Content: Direct Contact with Decision Makers: FAQs in Relation to Examples of Account Based Marketing What is an example of account-based marketing? This involves researching the characteristics of your best-fit customers and understanding their needs and pain points.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

1 ABM Strategies In-Depth Research on Prospects: Highly Personalized Content: Direct Contact with Decision Makers: FAQs in Relation to Examples of Account Based Marketing What is an example of account-based marketing? This involves researching the characteristics of your best-fit customers and understanding their needs and pain points.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

KoMarketing Associates

MARCH 22, 2018

Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. If you’re having difficulties identifying keyword targets in a niche market, you could let the search engine do the work for you, instead of conducting time-intensive keyword research. Source: [link].

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. In case you missed it, you can watch the webinar recording here: View the Recording.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

The Lead Agency

FEBRUARY 15, 2023

However, you don’t want your ad to show up when people search for “cheap watches” or “affordable watches” In this case, you would add “cheap” and “affordable” as negative keywords. The Lead Agency has worked on a number of successful B2B AdWords campaigns.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

DAGMAR Marketing

DECEMBER 26, 2019

At its simplest, doing keyword research for your law firm allows you to find the terms that potential clients are using to locate the legal services they need. After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. Basics of Keyword Research.

Keywords 64

Keywords Research Work Management Lead Ranking 64

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

KoMarketing Associates

DECEMBER 27, 2017

Baidu PPC Versus Google AdWords: 8 Key Differences. Collaborative Research with Ascend2 – This past year our organizations collaborated on two research reports: The State of Lead Generation for the Complex Sale and Account Based Marketing for B2B Marketers. 7 Essential Steps In Developing a B2B Social Media Strategy.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. for marketing case studies featuring AI technology would only produce results prior to September 2021. That has all changed, almost overnight. For example, asking ChatGPT 3.5

Marketing AI 129

Marketing AI Generation Work Management Marketing Management 129

KoMarketing Associates

DECEMBER 21, 2017

People think content, particularly visual content, has to be hard and Matt does a nice job showing that isn’t always the case. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Brightedge

MAY 8, 2020

Spend time researching the topic to add expertise, authoritativeness, and trustworthiness , to your piece. Some examples of this could include a how to guide for a new product, consumer reviews and testimonials, or case studies. Let’s take the example of a case study. Add new and updated internal links where they fit.

Traffic 69

Traffic Case Studies Case Study Content 69

Hubspot

APRIL 4, 2019

When this is the case, it's critical you invest in a SEM strategy. SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more. Once you're ready to invest in SEM, you'll need to enter into an ad auction -- for our purposes, we'll focus on the ad auction in Google Adwords.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. You likely spent days, weeks, or even months thoroughly researching the prospect in question and crafting a pitch that perfectly suits their needs. But don’t throw in the towel just yet.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Biznology

NOVEMBER 23, 2016

The use cases seem endless: Enrich business and consumer profiles for better targeting and segmentation. To validate the match, they conducted research into a sample of the linked records, and found a 97% accuracy rate. As an example, look at the case of Ajay Gupta himself. And the response shot up.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” ” How the long tail AdWords approach works for blogger outreach. ” Mizuno running long tail outreach marketing case study.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Unbounce

NOVEMBER 16, 2021

After you research your pay-per-click ad campaign’s keywords , your job’s far from over. Google AdWords’ average CPA is $48.96 Audience research will help you understand what perks will appeal to your target audience the most. I did wanna note, though, that Phase Two linked directly to their homepage in this case.

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Directive Agency

SEPTEMBER 12, 2023

Google Ads (formerly Google AdWords) are usually one of the first places a marketer looks because of the intent and direct attribution, but it does have a ceiling where you start experiencing diminishing returns. At first glance, it may sound like a good idea during the initial keyword research with the Google Keyword Planner.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Only B2B

JANUARY 18, 2018

Content upgrades can be in the form of video courses, ebook, researches, surveys, whitepapers, slideshow or just a PDF download. Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. Researches and surveys. According to eMarketer 62.6

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

ClearVoice

JANUARY 8, 2024

” While that, unfortunately, maybe the case with a good number of personal resolutions as the year wears on, in business, setting sound marketing goals — and following through — is a primary ingredient for success. When asked, “How are your New Year’s resolutions coming?”

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

SocialPilot

FEBRUARY 9, 2024

Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. Chad works as head of marketing research at Oracle, so you will find many blogs concerning digital marketing from Oracle. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

DECEMBER 13, 2018

Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business. Do Your Research. Ample research makes sure your piece is credible, well rounded, and provides useful information. Assign a Keyword Target. Final Thoughts.

SEO 128

SEO Top of Funnel Tips Lead Ranking 128

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. You likely spent days, weeks, or even months thoroughly researching the prospect in question and crafting a pitch that perfectly suits their needs. 5 High-Quality Lead Sources 1. Utilize personal networks.

High Quality Lead 100

High Quality Lead Leads Lead Marketing Qualified Leads 100

NetLine

JULY 27, 2023

The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. NetLine’s Audience Explorer is an incredible free tool for research before setting up targeting in your campaigns. I prefer no direct sales contacts until a customer inquiry or request has been made in most cases.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Hubspot

MARCH 6, 2017

In January 2017, Google announced it would make changes to AdWords to allow advertisers to reach more viewers on YouTube -- especially across mobile devices, where 50% of YouTube views take place. First, go to your Google AdWords account to set up your campaign. What’s New With YouTube Advertising. Source: PC Daily Tips. Campaign Type.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Sharpspring

AUGUST 17, 2021

Most PPC campaigns focus on the top-of-the-funnel (awareness building) and run on Google AdWords, Bing Ads, etc. Or they were simply researching for a future purchase but aren’t ready to buy? Download the case study here and learn how smart retargeting can trim your budget while unlocking new revenue opportunities.

Marketing Budget 88

Marketing Budget Cost per Acquisition Cost Per Click Cost Per Thousand 88

SmartBug Media

DECEMBER 7, 2018

Everyone knows that keyword research is a crucial component of an effective SEO campaign. Not only that, but it’s a completely free keyword research tool—from Google itself! Admittedly, Google also provides the keyword planner tool for free, but that’s easily the most popular tool used for keyword research. Your AdWords Account.

Keywords 80

Keywords Peer-to-peer Adwords Work Management 80

Launch Marketing

FEBRUARY 22, 2018

Perform keyword research using Google’s free Keyword Planner tool to create a list of keywords your buyers might use when searching for products or services like yours. When you bid on a keyword in Google AdWords, you are competing against other companies and ads that have money placed on the same keyword. The devil is in the details.

PPC 88

PPC Advertisements Advertising Organization 88

Biznology

OCTOBER 4, 2012

Mainly, I found it wanting in solutions to the problem of using keyword research across marketing and communications. In fairness to Fox, it was not in the scope of her project to get into the tactical challenges involved in collaborative keyword research. Keyword research is a rare ability among brand marketers.

Keywords 80

Keywords Allocation Paid Search Agency Adwords 80

Brightedge

APRIL 7, 2020

With over a million cases of the novel coronavirus, governments around the world have taken steps to limit how people interact. On the BrightEdge platform, you can use DataCube to research keyword trends within your industry. This credit will go specifically to support current Google Ads customers who already have Adword accounts.

Paid Content 126

Paid Content Top of Funnel SEO Digital Marketing Funnels 126

Belkins

FEBRUARY 21, 2021

Thus, you should start with solid research of your potential customers’ tastes and behavior to increase conversion rates. It can be a case study in line with the content they are currently looking for. Boost Website Traffic With Google AdWords. Please mind that they might change over time. Open House.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67