LeadSquared

NOVEMBER 23, 2016

A few months ago, we conducted a webinar on Google Adwords. Among all the questions about keyword match types, conversion rates and campaign structure, there was one question that kept appearing – how to increase CTR in Google Adwords? These tips would help you increase your Adwords CTR too. Call-out extensions.

CTR 52

CTR Adwords Google Click Rate 52

QuanticMind

MAY 23, 2018

The AdWords experience has changed a lot over the years, but one feature remains important for PPC advertising success: Quality Score. AdWords Quality Score is an aggregate metric Google uses to determine the relevance of your ads to the search queries they’re optimized for. Breaking Down Quality Score for Adwords.

Adwords 40

Adwords Lead Scoring Lead Ranking Optimization 40

QuanticMind

JULY 12, 2019

Here’s how to consider this in your Google Adwords audit, and make the right changes to optimize. As competitor targeting strategies change, keywords can become more or less difficult to effectively rank for. Here are some important areas to focus on when assessing your own ads: Is your call-to-action effective?

Adwords 40

Adwords PPC Cost per Acquisition Google 40

Zoominfo

OCTOBER 5, 2021

Storytelling may seem more difficult to pull off in the B2B world, but it’s no less effective. Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have. This is a tactic that can be easily replicated for your own business.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. In case you missed it, you can watch the webinar recording here: View the Recording.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. This is as true in the U.S. as it is in China.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

Search engine advertising is an effective way to boost website traffic and generate leads – and, when done correctly, many have found it is the most effective way. In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. This is as true in the U.S. as it is in China.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

The Lead Agency

FEBRUARY 15, 2023

One of the easiest and most effective ways to do this is by adding negative keywords to your campaigns. However, you don’t want your ad to show up when people search for “cheap watches” or “affordable watches” In this case, you would add “cheap” and “affordable” as negative keywords.

Paid Search Agency 62

Paid Search Agency Keywords Google Ads 62

KoMarketing Associates

MARCH 1, 2018

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Google Display Network Opportunities. Final Thoughts.

Display 184

Display Advertisements Advertising Adsense 184

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

The Point

OCTOBER 25, 2017

Cue the advent of search marketing and Google AdWords.). An Accident of Timing: The Case for Always On Marketing via @spearmktg. Instead, the most effective B2B demand generation today is an integrated mix of yes: targeted, outbound campaigns, but with a foundation of “always on” inbound marketing. Be aggressive! Click To Tweet.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

Anyword

OCTOBER 4, 2021

In such cases, you can use software, such as Anyword , that allows AI to write in the language as per agency niche. While everyone else is using the same strategies, here are a few effective tactics for attracting new clients and being at the top of the agency game. Google AdWords. Let’s get started! LinkedIn Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

KoMarketing Associates

MARCH 22, 2018

DSAs have numerous time-saving applications that make them quick to implement effectively. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. Source: [link]. How are DSA campaigns different than traditional search campaigns? Target Long Tail and Specific Keywords.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

KoMarketing Associates

APRIL 16, 2015

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

DECEMBER 21, 2017

People think content, particularly visual content, has to be hard and Matt does a nice job showing that isn’t always the case. In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. What AdWords’ Exact Match Keyword Update Means for You.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

BenchmarkONE

APRIL 16, 2019

This increases relevant first impressions and also makes your retargeting efforts more effective, since the audience is more likely to be interested in what’s advertised in the first place. There’s a good chance that your agency is already familiar with AdWords, since it’s the go-to search engine ad platform. Image courtesy of Google.

Paid Search Agency 86

Paid Search Agency Marketing AI Ads Tools 86

Hubspot

NOVEMBER 23, 2016

Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. In most cases, your ad preview will show how your ad will look but it is a good idea to allow some breathing room. Google’s new ETAs provide for an increase of 50 percent more ad space.

Adwords 28

Adwords Paid Search Agency Ads Practices 28

Only B2B

APRIL 1, 2020

In any case, on the off chance that you don’t have an email list, none of this has any effect. The Most Effective Method to Build Email Marketing Lists From Nothing. On the off chance that you can find where your audience hangs out socially, you will almost certainly get their email tends to all the more effectively.

Email Marketing 150

Email Marketing Ad Building Privacy Policies Multi-Channel 150

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Taking advantage of these links doesn’t cost additional amounts per click and allows B2B advertisers to have more effective ads by enabling users to click on the link most relevant to what they’re looking for.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Convince & Convert

JANUARY 25, 2016

Did you know that of all the targeting options you have when it comes to PPC, retargeting can be the most effective one? For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). Image via ComScore.

Adwords 107

Adwords ROAS PPC Landing Pages 107

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 68

PPC Lead Ranking Adwords Advertising Agencies 68

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 92

PPC Lead Ranking Advertising Agencies Adwords 92

Hubspot

APRIL 4, 2019

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. For instance, consider what happens when I type "summer shoes" into Google: Zappos clearly has an effective SEO strategy, since its "Summer shoes" page ranks first organically. What is SEM? How an Ad Auction Works.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. When executed effectively, you can uncover new, prospects that your team can then nurture into leads through meaningful conversations and interactions. 3. Contact people you used to work with.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Hubspot

FEBRUARY 18, 2022

Successful lead generation is, at once, one of the key marks of effective marketing and the fuel for productive sales efforts. Cost per lead is one of the more straightforward, effective metrics for gauging the efficiency of your marketing efforts. Let's say you put $5,000 into a Google Adwords campaign, and it generates 50 new leads.

Cost per Lead 67

Cost per Lead CPL Cost per Acquisition Cost 67

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. The video closes with an outro frame featuring the Google logo and AdWords website. They also have a companion website for the documentary to further drive conversions and engagement.

Video Marketing 139

Video Marketing B2B Marketing Conversion Advertising Agencies 139

Go Beyond SEO

AUGUST 16, 2018

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

PPC 60

PPC Lead Ranking Adwords Advertising Agencies 60

Schubert B2B

FEBRUARY 18, 2022

Look at some of the keywords they are using and if those words are effective in driving traffic and improving search engine stature. These include the aforementioned Aherfs and SEMrush, as well as Google Adwords and Google Trends. That should no longer be the case. The website should be mobile friendly and load quickly.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Hubspot

MARCH 19, 2019

Ads (Formerly AdWords) vs. AdSense. billion search queries on Google everyday , Google Ads is one of the most popular and effective types of online advertising. In this case, you’ll acquire the last ad rank. Read on to learn more. How Does Google Ads Work? With over 3.5 Their content has to be engaging. Image Credit: WordStream.

Adsense 100

Adsense Cost Per Click Google Ads 100

Digilant

OCTOBER 4, 2023

Supply Side Platform (SSP) Supply refers to the seller of media – in most cases, the publisher. In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. SSPs are sometimes referred to as yield-optimization platforms.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

DAGMAR Marketing

JANUARY 5, 2022

UTM tracking is one of the easiest and most effective ways to track where your site visitors are coming from. How to create effective UTMs. The simplest way to create an effective UTM is to use Google’s free URL builder. Here are the basics of what UTM codes are and what they do. Why should you be using UTM codes?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” ” How the long tail AdWords approach works for blogger outreach. ” Mizuno running long tail outreach marketing case study.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. And if you’re new to Google ads, check out the basics of Google Adwords in the section below. Google Adwords 101.

Hubspot 74

Hubspot Cost Google Process 74

KoMarketing Associates

JANUARY 2, 2018

Here are six digital marketing cross-training ideas we’re looking to adopt in the new year, designed to create opportunities for team members to learn new skills, while also remaining cost effective and free in many cases. Google AdWords & Analytics Certifications and Google’s Academy for Ads.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Customer Experience Matrix

SEPTEMBER 27, 2012

But I think it’s worth pondering anyway, if only as an interesting case study in business strategy. But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120