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The 5 Top Media for Cold Prospecting

ViewPoint

JANUARY 26, 2012

Instead of relying entirely on Google’s AdWords, business marketers use directories like GlobalSpec (engineering), ThomasNet (industrial), and Business.com (general business) in their search engine marketing mix. Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

ViewPoint

MAY 5, 2015

Consider this case study: Email Marketing: 17.36% higher average clickthrough rate in 7 personalized subject line tests. Marketers will use technology and tools to further personalize nurturing emails. Simply using names in email subject lines can make an impressive difference. Better segmentation. and a variety of message types.

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Lead Nurturing Lead Ranking Lead Scoring Peer-to-peer 120
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