Zoominfo

OCTOBER 5, 2021

Google created a video series called “AdWords Stories” that highlights small businesses that use the platform, conveying the life-changing impact it can have. Simply reach out to top customers and ask if they’re willing to talk about their success with your product—just as you would for a case study.

Storytelling 130

Storytelling Examples Brand Identity Branding 130

LeadSquared

NOVEMBER 23, 2016

A few months ago, we conducted a webinar on Google Adwords. Among all the questions about keyword match types, conversion rates and campaign structure, there was one question that kept appearing – how to increase CTR in Google Adwords? These tips would help you increase your Adwords CTR too. Call-out extensions.

CTR 52

CTR Adwords Google Click Rate 52

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

KoMarketing Associates

DECEMBER 27, 2017

Baidu PPC Versus Google AdWords: 8 Key Differences. New Success Stories – There have been times when prospects would review agency capabilities but question success when more recent case studies could not be publicly discovered. 7 Essential Steps In Developing a B2B Social Media Strategy.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Martech

SEPTEMBER 11, 2023

for marketing case studies featuring AI technology would only produce results prior to September 2021. ChatGPT 4 can be enhanced to include web data after that date, making an ask on recent case studies much more valuable. For example, asking ChatGPT 3.5

Marketing AI 124

Marketing AI Generation Work Management Marketing Management 124

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. In case you missed it, you can watch the webinar recording here: View the Recording.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Brightedge

MAY 8, 2020

Some examples of this could include a how to guide for a new product, consumer reviews and testimonials, or case studies. Let’s take the example of a case study. Case studies are a great way to attract new customers by showing your audience that your products or services work and work well with other brands.

Traffic 69

Traffic Case Studies Case Study Content 69

nDash

JANUARY 21, 2021

Content : Create and manage written content creation including blog posts, case studies, newsletters, social media, whitepapers, sales collateral, and more. Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI.

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. They’ll recognize your case studies and content, respond to your emails and are more likely than the standard prospect to demonstrate interest in what you have to offer.

High Quality Lead 178

High Quality Lead Leads Lead Marketing Qualified Leads 178

Outgrow

DECEMBER 9, 2020

Case Study: Saatchi & Saatchi created this video commercial for St. Case Study: The Works created this video commercial for the Optus 4G network featuring Usain Bolt. Case Study: Sensing that the market attention was drifting towards Tesla and Uber, Audi called upon 303 MullenLowe to reposition their brand.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

KoMarketing Associates

APRIL 7, 2014

Just like other Adwords campaign links, all sitelinks are reviewed and can be disapproved, which would mean they would not be shown in advertisements. The CTR of sitelinks tends to be lower than those of regular ads, so results must be compared amongst sitelinks, instead of entire campaigns, according to Google’s Inside AdWords blog.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Convince & Convert

JANUARY 25, 2016

For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). They’re all part of a retargeting case study that almost made my jaw drop. And with the cost being $0.10 ROAS and RLSA Retargeting.

Adwords 107

Adwords ROAS PPC Landing Pages 107

NuSpark Consulting

JANUARY 3, 2016

Case study downloads- no gate (Button-Click-Download-CS or BCDC). Google Adwords Cost Per lead or sale (with agency mark-up). This works if you have Adwords and Analytics linked, as you should. Now let’s assume you have the following event labels set-up on your website (website actions that do not involve lead capture).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Content Standard

APRIL 28, 2020

Compared to white papers and case studies, documentaries let you share information with a more human touch, while still keeping your brand in focus. The video closes with an outro frame featuring the Google logo and AdWords website.

Video Marketing 138

Video Marketing B2B Marketing Conversion Advertising Agencies 138

Outgrow

JANUARY 22, 2020

He has always used Google AdWords and direct mail as his two strategies. In 2005, he started a blog income case study to prove that you can make money by blogging. And guess what, once his goal was achieved, he took on the next case study. He was more focused on AdWords at the time.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Customer Experience Matrix

SEPTEMBER 27, 2012

But I think it’s worth pondering anyway, if only as an interesting case study in business strategy. But I think the right basis of comparison is Google AdWords, which made entry-level search engine marketing so incredibly simple that pretty much anyone can do it with no training at all.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Adwords 120

Only B2B

JANUARY 18, 2018

Case studies are winners too! agency executives generated targeted leads using client case studies posted on the company’s website. For example, buzzsumo free tool to search for trending content or Workstreams Adword performance grader. According to eMarketer 62.6 percent of U.S. But is that enough? Not really!

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

SocialPilot

FEBRUARY 9, 2024

Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. Bred has also written the book called ‘Advanced Google Adwords’. This official Adword seminar leader has a lot of interesting PPC insights on his Twitter profile.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

AUGUST 8, 2019

In today’s digital age, there is a lot of emphasis on generating leads through blogs, emails, social media, Google AdWords, etc. They’ll recognize your case studies and content, respond to your emails and are more likely than the standard prospect to demonstrate interest in what you have to offer. 5 High-Quality Lead Sources 1.

High Quality Lead 100

High Quality Lead Leads Lead Marketing Qualified Leads 100

Outgrow

MAY 28, 2020

Case Study: At this hour of crisis, due to the breakout of the COVID-19 , we have no choice but to stay at home. Case Study: Coca-cola wanted to send a sweet message of solidarity to the Muslims fasting during Ramadan. Case Study: In the Middle East, everyone was familiar with the brand McLaren.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Belkins

FEBRUARY 21, 2021

It can be a case study in line with the content they are currently looking for. Boost Website Traffic With Google AdWords. If you need quick results, launch a Google AdWords campaign to attract more traffic to your website and sell your services. Video Content. Open House.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

Biznology

MARCH 20, 2018

” How the long tail AdWords approach works for blogger outreach. “When I pitch my influencer marketing services these days on behalf of my digital agency Gerris, I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Sharpspring

AUGUST 17, 2021

Most PPC campaigns focus on the top-of-the-funnel (awareness building) and run on Google AdWords, Bing Ads, etc. Download the case study here and learn how smart retargeting can trim your budget while unlocking new revenue opportunities. Here’s what to know about the smart approach to retargeting. At SharpSpring’s A.I.

Marketing Budget 88

Marketing Budget Cost per Acquisition Cost Per Click Cost Per Thousand 88

KoMarketing Associates

JULY 7, 2015

Whether paid search is already an channel invested in or not, consider create new campaigns around the audience’s searches and interests through Google AdWords and / or Bing AdCenter. While B2B marketers can instantly showcase new functionality through PPC, remember that the B2B purchasing process is often longer than in the consumer space.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

nDash

APRIL 17, 2020

Content : Create and manage written content creation including blog posts, case studies, newsletters, social media, whitepapers, sales collateral, and more. Advertising : Manage a very modest ad budget across Google AdWords, LinkedIn Ads, and experimental channels with a focus on demonstrating a positive ROI.

Work Management 52

Work Management CMS Development Planning Paid Search Agency 52

Buffer

FEBRUARY 5, 2019

Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “ A false start with PPC ads. But their success is anything but a happy accident.

Paid Content 110

Paid Content Paid Search Agency Ads Ad Building 110

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . Use blog posts, press releases, case studies, eBooks, white papers, infographics, videos, emails, and various other types of content to attract and retain customers. Look at this case study for example. Interactive Content. And guess what?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Parse.ly

JULY 1, 2022

To prove it, we’ll be looking at data from the recently published Martech Trends 2022 Report , the Content Matters 2022 Report published earlier this year, and internal and external case studies run by the Parse.ly This makes sense: GA is both free and critical for measuring the success of AdWords spend. . product team.

Analytics 59

Analytics Marketing Analytics Tools Case Studies Training 59

BOP Design

FEBRUARY 6, 2018

Are they primarily Google searches (organic), AdWords (PPC), phone calls, tradeshow contacts, webinar attendees, or something else? Did prospects rave about articles or case studies that your team produced, saying how helpful they were? Take a high-level look at where leads are coming from.

Allocation 73

Allocation B2B Marketing Marketing Strategy Marketing & Strategy 73

KoMarketing Associates

FEBRUARY 9, 2016

Case Study. Case studies can be similar to customer testimonials (below). Case studies may also include key data points such as how a product helped the featured buyer save XYZ dollars, become ABC more efficient, etc. Google Small Business Adwords Education Series. GetResponse: #GRTalks.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

NuSpark Consulting

SEPTEMBER 23, 2012

With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page. I’ve addressed retargeting before within an older post. Here are some examples of what you can do now: .

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

accelerate agency

SEPTEMBER 14, 2020

Read the full case study below… About the challenge. For any customer who didn’t make it to the form sent page, we enabled dynamic remarketing to pass the product ID, page type, and conversion intent step to Adwords. Principality is a Building Society, based in Cardiff, Wales. Results & evaluation .

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

SnapApp

MAY 14, 2018

Bottom funnel campaigns are designed to tip leads and opportunities over the edge and become paying customers, and use case studies, fact sheets, demos and other material geared towards getting leads to open their wallets and say “ring me up!”. . Case study Campaign. . Need some inspiration? Source ). . Source ). .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

NuSpark Consulting

DECEMBER 30, 2012

Go through each campaign, and take advantage of the following- the integration of analytics website metrics with Adwords, Sitelinks, automated bidding rules, keyword insights, etc. Many new features in Adwords as well as Bing. Understand them, and increase your paid search effectiveness. Conversion Architecture.

Paid Content 100

Paid Content Marketing Analytics Tools Planning B2B Marketing 100

SnapApp

MAY 14, 2018

Bottom funnel campaigns are designed to tip leads and opportunities over the edge and become paying customers, and use case studies, fact sheets, demos and other material geared towards getting leads to open their wallets and say “ring me up!”. Case study Campaign. Need some inspiration? Example: Lever. Example: LinkedIn.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Biznology

MARCH 26, 2012

But when it comes to search engine advertising, like Google AdWords, you need to think about your offer and call to action a bit differently. Examples include a free case study, research report, or white paper. The best way to motivate a click online is to make a compelling offer and provide an urgent call to action.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Biznology

NOVEMBER 5, 2013

than we do writing all the copy, storytelling, background, insight, history, biographies, case studies, origin story, and educational content that actually gives Google everything it needs to most accurately predict whether it’s your content, your site, your page on that site, that shows up first on Google for any give keyword phrase.

Spending 80

Spending Paid Search Agency Google SEO 80