Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. I would have had only slightly less disdain for the audience for these campaigns. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. I would have had only slightly less disdain for the audience for these campaigns. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

LeadSloth

AUGUST 11, 2009

To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100