SnapApp

MARCH 2, 2018

As a marketer, you need to know one thing: Are your campaigns actually driving revenue? . If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . There are a lot of different ways to assign value to campaigns and touch points. First-Touch Attribution.

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Create an interactive tour of your product or solution , letting prospects get a mini demo without the presence of a sales rep. This can be used in paid media, on your website, and in email campaigns. . . Paid Media.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Hubspot

SEPTEMBER 26, 2013

Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation (depending on what type of business is attempting to close the lead). An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. Call-to-Action. Like Bob Ross!

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

SnapApp

DECEMBER 14, 2016

Segment these campaigns based on each persona of yours and speak to their unique needs. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Tell your story using all available multi-media. Everybody has a story to tell and this warm, human touch brings potential clients closer to you.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

MARCH 10, 2016

Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead. The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. 9) Bounce Rate.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28