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Why we care about adtech: The complete guide

Martech

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process. Programmatic ad-buying.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Toward the goal of continuing to build innovations to drive more foot traffic for stores, Kanakamedala recommends acquiring more omnichannel consumers by: Building engaging ad experiences that reach consumers when they’re looking to buy, when they happen to be in the area. This will keep your products in a similar price range.

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Branding can help local businesses avoid the “growth trap”

Biznology

There’s a great quote that captures the futility of the growth trap: “…without a clear differentiating idea attached to a brand, all you’re left with to motivate buyers is price. But your competitors can cut prices, too, so without strong branding, prices will fall, as will profits.”

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High-Performance Inbound Marketing Techniques for Successful Lead Generation Campaigns

Only B2B

Once you’ve got them interested, you may work on building a connection with them until they’re ready to buy. Sales Leads People who are sales leads are those who are prepared to buy your good or service. They also have a positive impact on SEO since businesses with positive review ratings appear higher in search results.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. They have shown a clear intent to buy, and are willing and ready to do so. Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Common tool used: Google Analytics . . . #2:

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How Display Advertising Benefits B2B Businesses

Valasys

Display advertising requires a lot of patience & can take a bit longer to give positive ROI, depending upon the buying cycle associated with a particular product. Direct Buys: When the inventory is purchased directly from the publisher & advertiser doesn’t consider ad networks and ad exchanges, a direct buy happens.

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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Can you buy customer loyalty?