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The Truth About Intent Data

Rev

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Third Party Intent Data You Can Buy. Sadly, I won’t be buying my own island any time soon. And the bigger the purchase, the lower the number of people at IBM who get to vote on what IBM buys.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Among other stuff.