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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101
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Critical SEO best practices you don’t want to ignore

B2B Marketing Insights - WE

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Funny enough, this technical SEO is not all that technical. Keyword research.

SEO 98
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SEO vs. PPC: When to Optimize and When to Pay for Traffic

Hubspot

Let's say you have an amazing new product -- you've created a software that recommends the perfect pizza toppings for your personality, and you're excited to share your business with the world. There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC).

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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. OK, now that you know our 5-step blog traffic process, we’d like to share 6 more case studies with you from other businesses who have also successfully increased their blog traffic.

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International SEO: How to Optimize Your Website for Other Countries

Hubspot

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

SEO 97
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The Comprehensive Guide to Impression Shares

Hubspot

Increasing this value will help you propel ads to the top of the Search Engine Results Page (SERP) — and ultimately generate more engagement for your campaigns. Read on to learn about the different types of impression share that your business can track to generate more engagement for its ad campaigns. Adwords Impression Share.