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17 Google Marketing Tools You Should Be Using

Hubspot

Use Google My Business (GMB) and claim free ad space for your business. Buy ads on Google through Google Adwords. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. 17 Helpful Google Marketing Tools for Business. Google My Business.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. To define an audience, create a new remarketing list in Google AdWords. This will enable you to reach out to just those people with offers and messaging to suit their interests.

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The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot

Blog posts and podcasts are great starting points for exploring a particular topic. But online business courses will provide you with the time and space you need to go deep and truly master a new skill. Below, we've gathered 60 of the best free online business courses. Inbound Certification by HubSpot Academy.

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Why the Blog Post Is the New Ad Unit

Hubspot

Here's why the blog post is so beneficial to marketers -- and why the typical ad unit just won't cut it any longer. 13 Reasons the Blog Post Is the New Ad Unit. 1) Blog posts are naturally optimized for organic search -- and longer lasting! 2) Blog posts give you extended reach through social media. That's a laugh!

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The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

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12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

This is where you will be able to build out a more well-rounded profile of a qualified persona and how your company can successfully win business. For an overall look at your competition’s digital marketing efforts, use HubSpot’s Marketing Grader to see where everyone stands. 4) Target Keywords. 5) Optimized Meta Data.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. You can learn more about the nitty-gritty of LinkedIn Ad strategies from this LinkedIn-HubSpot 2-week free course. Facebook Lead Ads.