The Point

NOVEMBER 10, 2016

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. More importantly, the campaign started to generate real business results. Very quickly, Spear was able to make significant improvements.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

The Point

OCTOBER 25, 2017

Cue the advent of search marketing and Google AdWords.). Because, guess what: the buyer is still in control, and he or she will respond, and engage, and buy, when he/she decides the time is right, and when he/she perceives that the relevant business pain or opportunity merits action. Who has time for inbound marketing, they say.

Account Based Marketing 127

Account Based Marketing Demand Generation Agencies ABM Paid Social Agency 127

The Point

MARCH 16, 2010

Ad copy can be used to filter out unqualified traffic – for example, using the word “enterprise” to filter out small business professionals – but doing so can waste precious real estate that’s better dedicated to action-oriented copy that compels qualified prospects to click on your ad.

PPC 100

PPC Keywords Campaigns SEM 100

The Point

JANUARY 13, 2017

In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process , there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready to buy.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

The Point

OCTOBER 11, 2012

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency.

Positioning 100

Positioning Paid Search Agency Cost Google 100

The Point

JANUARY 30, 2018

Good content that provides clear, compelling information on how to solve a business problem generally wins. Inbound tactics (Google AdWords, LinkedIn ads, Content Syndication ) increase the chances that someone trying to solve the very problem you can address will find you and engage with your company.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168