KoMarketing Associates

JANUARY 30, 2018

Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 120

Search Marketing Advertisements Advertising Adwords 120

KoMarketing Associates

DECEMBER 13, 2016

In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.

Search Marketing 0

Search Marketing Advertisements Advertising Adwords 0

KoMarketing Associates

MARCH 29, 2018

Pro Tip: To get the most out of Google tools, search marketers should also use Search Console, Trends, and Adwords, which I will explain in greater detail below. Google Adwords Keyword Planner. AdWords Keyword Planner is a tool that every B2B search marketer should use as part of the initial keyword research process and ongoing work.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MARCH 3, 2015

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

APRIL 16, 2015

Google AdWords Features History. The recent launch of Google’s AdWords Features History timeline was what prompted me to write this piece in general. With AdWords becoming such a significant part of many of our clients’ online marketing initiatives, keeping up to date on changes and enhancements is critical.

Resources 120

Resources B2B Marketing Google Marketing Analytics Tools 120

KoMarketing Associates

MARCH 1, 2018

Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN). I laid out several land mines that B2B advertisers should look out for when reviewing AdWords accounts and GDN performance. Image via Marketing Land.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

FEBRUARY 3, 2014

Because many B2B marketers fail to realize that Google Shopping is now integrated with AdWords, putting this area of prime real estate in search results in optimal paid advertising position. This means they can browse the inventory in their data feed while in AdWords, which is full integration. Screenshot taken 1/27/2014.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

APRIL 13, 2017

The ultimate goal of business is to capture more customers and close more deals. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses. The idea is simple: Once a visitor arrives on a landing page via a search ad, he/she fills out a form to express interests in the business. Form Submission.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

DECEMBER 21, 2017

The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. What AdWords’ Exact Match Keyword Update Means for You. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday. 40 Technical SEO Mistakes — SEMrush Study.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. Smart Goals For AdWords Advertisers. For B2B marketers, this means your time investment requirement for Google+ lessens significantly in the new year. Mobilegeddon.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

JUNE 21, 2018

If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. How to Successfully Test AdWords Copy. percent AdWords advertisers who don’t have tracking in place?

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

KoMarketing Associates

MARCH 5, 2013

An estimated 83% of B2B marketers use LinkedIn as part of their social media strategy because of the opportunity to connect with businesses, brands, industry leaders, and professionals. Google AdWords: Any B2B marketing campaign that incorporates keyword-driven pay-per-click advertisements should use Google’s AdWords tool.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

DECEMBER 27, 2017

Baidu PPC Versus Google AdWords: 8 Key Differences. It is exciting to see the headway we have made in this strategic business initiative, demonstrating the significant global expertise KoMarketing has established and will continue to develop. 7 Essential Steps In Developing a B2B Social Media Strategy. Key KoMarketing Milestones.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

DECEMBER 9, 2013

Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World. Google AdWords rolled out its Estimated Total Conversions, aiming to help marketers better understand how their online advertising is driving conversions. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

MARCH 13, 2014

Unfortunately, setting up a PPC Advertising initiative through Baidu isn’t as easy as it sounds, especially for those B2B marketers used to Google AdWords and Bing AdCenter; even though the functionality is quite similar, administration is considerably different. Certificate of Incorporation. Final Thoughts.

PPC 120

PPC Adwords Search Engine Marketing Work Management 120

KoMarketing Associates

DECEMBER 27, 2012

21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog. This is an important AdWords feature as we roll into 2013 and a great blog post that explains how this new information can be effectively used.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

APRIL 26, 2018

Ultimately, you know what your business excels at and every proposal should be tailored not only to your strengths but also to the objectives of the program. Demonstrate Knowledge of Client’s Business. I’m going to lay out some ideas on what are the keystone elements of an excellent statement of work.

PPC 159

PPC Marketing Proposals B2B Ad Frequency 159

KoMarketing Associates

JANUARY 2, 2018

If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. Google AdWords & Analytics Certifications and Google’s Academy for Ads. As a result, we know we will need to get creative in finding cross-training opportunities.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

DECEMBER 13, 2018

How much content you need depends on your business needs, industry, and a host of other factors – but a recent study found 60 percent of marketers create at least one piece of content every day. . Take advantage of tools like AdWords Keyword Planner or SEMRush to identify a set of keyword targets related to your business.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

KoMarketing Associates

DECEMBER 19, 2013

ROI questions affect nearly every aspect of business, and content marketing is no exception. Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

DECEMBER 6, 2016

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Or has their strategy mainly stayed the same?).

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

DECEMBER 29, 2015

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. 6 Great B2B Business, Marketing, and Strategy Books by Kelsey Jones.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

SEPTEMBER 16, 2014

In order for marketers to get a piece of this revenue, it’s important to start advertising with your regular PPC provider, like Google Adwords. There has been an increase of almost 54% every year since 2006 in this sector, bringing to almost $4 billion in annual revenue. Most advocate creating separate campaigns for mobile and online ads.

Mobile Marketing 120

Mobile Marketing Marketing Mix B2B Marketing Optimization 120

KoMarketing Associates

AUGUST 11, 2015

That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. Thanks to the conversions report in AdWords we can track the different actions, the different landing pages, and anywhere the tracking code associated with lead generation initiatives is present.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

KoMarketing Associates

JUNE 19, 2014

As businesses (and marketers), we need to make sure we are breaking down these silos to see the bigger picture. In order to get the most from your business’s social media team, show them how their efforts are helping impact the business’ search performance and what they can do more of to help. for search purposes?*.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

MARCH 15, 2016

However, what is best for your business depends on your goals. One benefit of YouTube advertising is that you can implement it through your regular Google AdWords platform, so it’s simple to look at all your campaigns at once to see what’s working best. YouTube ads are available as text, video, and images.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

NOVEMBER 20, 2014

This is especially important because many AdWords extensions such as Sitelinks and Callout extensions are only available for results that are listed in the topmost positions. In these examples, your CTR may be through the roof – but it might not create the ROI or business results that you need. Using primarily branded terms.

CTR 120

CTR Cost Per Click Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. While businesses don’t need to have their website hosted in mainland China, companies do have to ensure the site can be opened in mainland China and have adequate site speed. Simplified Chinese Translation of Business Registration Certificate.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

JANUARY 12, 2017

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. While businesses don’t need to have their website hosted in mainland China, companies do have to ensure the site can be opened in mainland China and have adequate site speed. Simplified Chinese Translation of Business Registration Certificate.

PPC 120

PPC Paid Search Agency Advertising Agencies Advertisements 120

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. from Fortune 500s to one-person businesses.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

SEPTEMBER 9, 2014

We can determine if a company is hiring, what marketing positions they currently have in house, company updates, and more (Derek wrote a great post about using LinkedIn for business development that includes some advanced search queries to can help you identify people in a specific company). Schema Markup. Open Graph Tags.

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. It’s a way to reward high-value customers in a feature highly visible to the business community. Google Small Business: Launching a Web-Based Business.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. I always find it interesting that “SEO” gets put in an isolated category. Casie Gillette has presented at several conferences with regards to this topic.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

NOVEMBER 3, 2015

As a business, it’s your job to answer the questions of your customers and FAQFox finds those questions for you. As they note on the site, “Even if you have already created a comprehensive list of keywords your target audience uses to find information related to your business, you still can find more keywords.”

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

JANUARY 20, 2015

This transparency allows other businesses and prospects to experience the company’s highly engaged staff. Salesforce successfully communicates their culture with a series of images showing business growth, passion, and what a great place it is to work at. Followers: 11.6k.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

FEBRUARY 27, 2018

Whichever KPI they’re after, it should be tied to business goals. They were sending $12,000 a day of AdWords traffic to this page… and they had never ever tested it. So know this: Landing pages optimization is going to probably cost you some business before you find even a 10-30 percent lift. And so, they’ll leave.

Landing Pages 244

Landing Pages Optimization Effectiveness Adwords 244