Biznology

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Facebook ads vs Google adwords: 7 key criteria to decide

Biznology

These facts state that if you do any digital advertising, you likely to be using Facebook ads or Google AdWords. And Facebook knows better than anyone, what are their interests and value to best connect with a business’ solution. Although both measure conversions, Google AdWords allows for multiple conversions. eMarketer ).

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Restoration Hardware shut down its own Google AdWords campaigns

Biznology

Pottery Barn bids on “restoration hardware” According to everyone by now, Restoration Hardware realized that 98% of their online business is coming from 22 words : the various and sundry misspellings of. restoration hardware. I know, I like solid brass doodads as well! Like this post?

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10 secrets to research the best SEO keywords

Biznology

Confirm with Adwords First. Before you decide on your keywords, test to see what comes up with an Adwords campaign. The amazing thing about Google Adwords is that it practically does the research for you. If you do business primarily in one location or region, then add this place to your most frequently used keywords.

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Does mobile search work for your business?

Biznology

For instance, data strongly suggests that mobile overall, including mobile search, leads to increased call volume and foot traffic for many businesses. Both Google Adwords and Bing Ads offer effective tools for tracking call activity from your ads and from your website. The post Does mobile search work for your business?

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How to integrate offline campaigns with your digital marketing strategy

Biznology

Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. While the number of hashtags itself does not mean anything, there are several ways businesses benefit by tracking these hashtags. This is a tricky line to tread for a marketer. Relative performance.

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Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

Still, it doesn’t hurt to use a tool like Google ’s Adwords Keyword Planner to confirm your suspicions–and to find the variations that are most productive. Again, until SEO makes sense for your business, you an push this down the priorities list. Bigger isn’t always better. How to use keywords. We’re at about 450 now.)

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Growing your business in a world without Google

Biznology

If you're like most businesses, you probably get a fair bit of your traffic from the Big G. If their next algorithm update—or a future regulatory-mandated change—knocked you out of their index, would your business survive? Selling business-to-business? Image by PhotoJonny via Flickr. by Tim Peter.