SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B
QuanticMind
NOVEMBER 9, 2017
SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. Are they are in research mode looking primarily for information about potential options?
Let's personalize your content