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Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Today, B2B marketers have the means to become publishers, cultivating their own audiences using an array of technologies, like AI and voice response, that enable businesses to connect even more personally with their customers. Promote the content. Oh, and you will sell more product and make more money too! Do all of the above.

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Three Key Insights on How B2B Marketing is Changing

Webbiquity

It’s not surprising, as blogs are the core element in content marketing. Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. “Smart phones” didn’t yet exist as a product category.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? Despite growing interest in the concept of social business , less than 20% of U.S.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

For example, you could create an audience for people who visited your blog, or for people who visited specific pages on your website, like your pricing page. To define an audience, create a new remarketing list in Google AdWords. For example, the highest converting page on your site could be your product overview page.

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Top 10 Digital Marketing Books to Read for 2020

Martech Advisor

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. It then delves into content marketing, business blogging, and provides 57 blog post ideas. Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. June 8, 2010.

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12 Critical Building Blocks to a Successful Digital Marketing Campaign

Hubspot

This will help you build a general idea of who you are targeting and how your product/service connects with them. Have a list of questions worked out beforehand and spend more time talking about them and their job/company vs. your product/service. Do they promote a lot of their own stuff or industry notes?